Loading...
businessmarketingentrepreneurship
The Impact Of iOs 17 On Google Ads & Meta Ads
About this Episode
Ralph Burns and Scott Desgrosseilliers, CEO of Wicked Reports, talk about the impact of iOS 17 on Google Ads and Meta Ads, focusing on privacy-related changes.
iOS 17 introduces enhanced privacy settings that allow users to browse with more privacy. However, this can strip away the Click IDs in specific applications like Messenger and Mail, making it challenging for marketers to track and target iOS users effectively.
Listen to this episode and discover how these changes may result in less relevant and more annoying advertising, affecting the overall advertising world.
More about Scott and Wicked Reports:
Wicked Reports: https://www.wickedreports.com/
This clip is from The Perpetual Traffic Podcast, watch the entire episode here:
How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers | Perpetual Traffic EP 529:
• How to Hack the iOS 17 Tracking Param...
Connect with Perpetual Traffic:
Facebook - https://fb.me/perpetualtrafficpodcast
TikTok -
Hosts & Guests
No transcript available for this episode.
More from The Google Ads Podcast
View all episodes →
How to Get Conversions with Effective Ad Copy (Winning Words)
The Google Ads Podcast
Feb 3, 202619:02pending
Mastering Conversion Rate Optimization for Lead Generation
The Google Ads Podcast
Jan 26, 20266:33pending
Maximize E-commerce Conversions: Techniques for Post-Click Ad Success
The Google Ads Podcast
Jan 21, 20267:17pending