The Instigators Overtime Ep. 19 Kelsey Sweet Goes Behind the Scenes of Social Media

Pegula Sports and Entertainment social media strategist Kelsey Sweet joined Brian Duff and Martin Biron for the latest The Instigators Overtime podcast. She recapped the Sabres win over Vegas from a social media perspective. Sweet explained more details on what her job in social media with PSE entails, how it has evolved, which influencers have been fun to work with, pandemic changes, and some of her top moments with the Bills, Sabres and Bandits. We concluded with her Three Must Follows for social media.