The Life-Changing Power of the Spotlight Effect

In 2022, after making a rash emotional decision to pause my book process, I got a piece of advice from a mentor that changed my life: Nobody cares.

Here's the truth: You aren't afraid of failure. You're afraid of what other people will think of you if you fail.

The Spotlight Effect is a psychological phenomenon whereby we overestimate the degree to which other people are noticing or observing our appearance, actions, behaviors, or results. Nobody cares. So, go do the damn thing.

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My book has sold over 200,000 copies around the world in under two months.
It has a "Buy 2 Get 1 Free" offer on the hardcover right now.
If you've been wanting a copy (or are looking to gift copies to friends), now’s a great time to get it.

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