The marketing behind Bedros Keuilian’s $15,000 alpha male bootcamp

Episode 10: John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) sit down with the co-founder of Deadboys Fitness, Joshy G ([https://instagram.com/joshyg27?](https://www.instagram.com/joshyg27/)).

Show notes:

• Tom Brady’s TB12 teams with Brandon Marshall’s House of Athlete (1:17)

• CorePower Yoga launches its first strength-based class (25:40)

• Gary Gaines is the sixth executive to leave CrossFit HQ in the last year (32:28)

• Bedros Keulian’s $15,000 alpha male bootcamp (44:00)

• High ticket wellness retreats (1:06:08)

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