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The million dollar mystery behind Milk.com
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Podcast: Planet Money (LS 83 · TOP 0.01% what is this?)
Episode: The million dollar mystery behind Milk.com
Pub date: 2025-09-03
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When we stumbled upon Milk.com, we were mystified. It appears to be someone’s personal website. But memorable domain names can be worth a million dollars or more. So, why is someone using this valuable internet real estate to post their resume and favorite recipes?
Back in the internet’s early days, it was easy to get a domain name. They were cheap or even free. The first people to grab them may now be holding onto assets that can sell for millions of dollars. These potential profits have attracted a unique breed of investor who buys and sells domain names, gambling on the value of everyday words.
On our latest show: What is a domain really worth? And we ask the owner of milk.com why he’s not selling — and if there’s a price that might change his mind.
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This episode was hosted by Alex Mayyasi and Jeff Guo. It was produced by Willa Rubin and edited by Jess Jiang. It was fact-checked by Sierra Juarez and engineered by James Willetts. Alex Goldmark is Planet Money's executive producer.
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The podcast and artwork embedded on this page are from NPR, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
Episode: The million dollar mystery behind Milk.com
Pub date: 2025-09-03
Get Podcast Transcript →
powered by Listen411 - fast audio-to-text and summarization
When we stumbled upon Milk.com, we were mystified. It appears to be someone’s personal website. But memorable domain names can be worth a million dollars or more. So, why is someone using this valuable internet real estate to post their resume and favorite recipes?
Back in the internet’s early days, it was easy to get a domain name. They were cheap or even free. The first people to grab them may now be holding onto assets that can sell for millions of dollars. These potential profits have attracted a unique breed of investor who buys and sells domain names, gambling on the value of everyday words.
On our latest show: What is a domain really worth? And we ask the owner of milk.com why he’s not selling — and if there’s a price that might change his mind.
Planet Money is writing a book! Sign up for updates about pre-sale special gifts and for book tour events.
Subscribe to Planet Money+
Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.
Facebook / Instagram / TikTok / Our weekly Newsletter.
This episode was hosted by Alex Mayyasi and Jeff Guo. It was produced by Willa Rubin and edited by Jess Jiang. It was fact-checked by Sierra Juarez and engineered by James Willetts. Alex Goldmark is Planet Money's executive producer.
To manage podcast ad preferences, review the links below:
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
The podcast and artwork embedded on this page are from NPR, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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No transcript available for this episode.
