The Most Important Metric You’re Not Tracking in Car Sales | Industry Spotlight

Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with David Steinberg, CEO and Founder of Foureyes. This episode of the Car Dealership Guy Podcast is brought to you by Foureyes: Foureyes - No one buys a car because AI bombards them about test drives. They buy when they find the right match on your lot. That's why Foureyes built inventory-based text messaging -- to match your buyers to your vehicles. It sends updates about price changes, new arrivals, and suggested alternatives for vehicles your prospects want. Foureyes' AI even answers those nitty-gritty questions about trim levels, engine specs, heated seats, and more. Try it for free or Book time with us at NADA (booth #3563)! https://calendly.com/foureyesevents/nada-2025?month=2025-01 Try Foureyes free for 30 days: https://lps.foureyes.io/pe-texting-demo?utm_source=cdg&utm_medium=podcast&utm_campaign=cdg_podcast_25q1 Arizona dealer data laws discussed in the episode: https://lps.foureyes.io/data-rights-resources?utm_source=cdg&utm_medium=podcast&utm_campaign=cdg_podcast_25q1 🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes: Subscribe on Apple: https://carguymedia.com/apple_bites Subscribe on Spotify: https://carguymedia.com/spotify_bites Subscribe on YouTube: https://carguymedia.com/youtube_bites Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/ Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Topics: 00:00: Intro 00:05 – Who is David Steinberg, and what is Foureyes? 00:36 – What are the biggest challenges in automotive sales reporting? 01:36 – Why are the sales process and AI so important in the automotive industry? 03:48 – What is match rate, and how does it impact sales performance? 06:03 – How can AI improve sales outcomes for dealerships? 08:45 – In what ways does AI streamline dealership operations? 10:20 – How does AI enhance customer engagement in automotive sales? 12:05 – What are the biggest challenges in improving sales conversions? 22:24 – How do data ownership and privacy issues affect the automotive industry? Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. #AutomotiveSalesInnovation #AIinDealerships #CustomerMatchRate