“The Plan Was Always to Go Back to Membership” - feat. Jeremy Cai - CEO at Italic

We talk with Jeremy Cai, CEO of Italic. We discuss what Italic is and how it is different than other DTC brands today.

ITALIC

• Italic offers subscription memberships with access to a thousand plus products at-cost - stepping away from mark-up retailing.
• Italic is moving less in a brand specific, single category product direction and more into a value driven lifestyle.
• Italic’s ‘secret’ lies in partnering with manufacturers instead of treating them as vendors.

WHY IT WORKS

• Three primary reasons people purchase from Italic:

1. Value
2. Design
3. Ethics/Sustainability

• Italic thrives by being able to sell to everyone - including those who buy specific brands - by having a wide range of categories to choose from. Italic appeals to the value conscious part of everyone’s shopping behavior.
• Investing in data, reporting, and understanding metrics early on in a start-up can be extremely beneficial by being able to be adaptable. 
   

LINKS

• Italic’s membership signup waiting list
• Jeremy’s first bootstrapped startup, “Not Pot”
• Crunchbase listing for Italic

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