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The Playbook for Companies in Emerging Categories | PodSearch.io

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The Playbook for Companies in Emerging Categories

Shopify Masters·Jul 18, 2023·28:56·pending

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.

For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category

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