The Playbook for Sustainable, Organic Podcast Growth
About this episode
Organic podcast growth remains elusive for most business shows. Cody Gough is a Podcast Growth Strategist at NerdWallet with over 20 years of content marketing experience who has scaled award-winning shows for global brands including Discovery. He reveals strategic keyword optimization in titles and publisher names can drive 15-20% organic download growth, guest swaps with fellow podcast hosts generate the highest conversion rates, and YouTube's algorithm prioritizes short-form content over long-form business podcasts requiring different content strategies for each platform.
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