The Podcaster’s Blueprint: How Ira Glass Made Podcasting a Cultural Phenomenon

Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like Ira Glass.

Dan Granger (CEO, Oxford Road & Veritone One) sits down with Audio Legend and Podcast Pioneer Ira Glass (Host, Executive Producer, This American Life) in a new episode of “What’s a Podcast? - The Extended Interviews.” This week’s episode is sponsored by our friends at Fairing.

“ You really have to be very thoughtful and show cunning in the way that you deal with advertising and promotion…. that's where you protect yourself and your right to make whatever you want.“

• Ira Glass (Host, Executive Producer, This American Life) 

The team is talking: Promo Power, Blueprints, The Feels, and more. Let’s dig in.