The Power of "Because": The One Word That Makes People Say Yes

We're breaking down the power of "because." What it is, why your brain responds to “because” the way it does, what the research says, and three ways to put "because" to work so you get more yeses at work, at home, and everywhere in between.

STUDY CITATIONS

1. Langer, E. J., Blank, A., & Chanowitz, B. (1978). The mindlessness of ostensibly thoughtful action: The role of "placebic" information in interpersonal interaction. Journal of Personality and Social Psychology, 36(6), 635–642.

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