The Power of Building a Brand with Mark Stinson

Episode 146: Marketer, brand innovator, and author Mark Stinson talks about the importance of branding whether it's for a multinational corporation, personal brand, or small business.

Guest Biography

Mark Stinson has earned the reputation as a "brand innovator" -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.

Mark is the author of 5 business books and designer of many motivational journals. He is currently co-hosting a podcast entitled "Entelechy Leadership Stories."

In this episode, you'll learn:

• The power of branding for big corporations, personal brand, or small business
• Mark's customer chemistry framework
• Responding to a crisis as a brand

Show notes: http://www.inspiredmoney.fm/146

Find more from our guest:

• www.mark-stinson.com
• Amazon author page: Mark Stinson
• LinkedIn

Books:

• ForwardFast Branding: The 6-Step Model to Accelerate Your Health, Science, and Technology Brand by Mark Stinson
• Customer CHEMistry: The 4 Elements to Create Lasting Relationships with Customers – and Lessons I Learned from Them by Mark Stinson

Mentioned in this episode:

• www.ideo.com

Runnymede Money Tip of the Week

• Buying generics and private label to save money.

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Special thanks to Jim Kimo West for the music.