The Power of Storytelling in Business

In this episode of Start With a Win, host Adam Contos engages with Paul Smith, an expert in organizational storytelling whose insights have transformed leadership communication. From his rich background at Procter & Gamble to being named one of Inc Magazine's Top 100 Leadership Speakers, Paul delves into the profound impact storytelling can have on business success. Through captivating anecdotes and practical advice, he illustrates how stories can foster connection, drive engagement, and enhance leadership effectiveness. Tune in to discover the power of narrative in elevating your business and learn why every leader needs a repertoire of compelling stories to truly inspire and lead.

Paul Smith is a leading expert on organizational storytelling and a top 100 leadership speaker according to Inc. Magazine. He is the author of three Amazon #1 bestsellers: Lead with a Story, Sell with a Story, and The 10 Stories Great Leaders Tell. A former Procter & Gamble executive, Paul has trained leaders at Google, Ford, Bayer, Walmart, and many others. He holds an MBA from the Wharton School and lives in Mason, Ohio, with his family.

00:00 Intro
02:10 If I want to be a better leader than I need to do this.
03:55 We are hard wired to appreciate this more than that…
07:50 This was the pivotal moment I realized this is so important!
13:02 This is the best teacher, this is a close second and everything else is third!
14:20 Companies need four of these for the direction of the company.
16:45 Can’t make it up and you need the organization involved.
19:25 Don’t share just accomplishments need to share failures.
24:50 Try this instead of coffee and do the least pleasurable task first and where’s why!

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