The rise of specialty coffee in France: Part Four – a conversation with Tom Clark, Coutume

In today’s episode, we continue our series on the rise of specialty coffee in France and speak with Tom Clark, Co-founder and CEO of Coutume.

Originally from Australia, Tom was among the early pioneers of Paris’ specialty coffee movement. While studying in the city, he spotted a clear gap in the market to bring high-quality coffee to French consumers and set up Coutume in 2011. Today, the business operates a thriving roastery and runs 11 locations across the city a growing corporate venue business.

In this conversation, Tom reflects on how consumer attitudes have shifted dramatically over the past decade, including a growing willingness to pay for higher quality. He also shares why he believes France is on track to become one of the top five specialty coffee markets in the world. 

Credits music: "You" by Kirsten Izer in association with The Coffee Music Project and SEB Collective

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