The Sales Acceleration Formula

Summary

This book, "The Sales Acceleration Formula," details a data-driven approach to building and managing a high-performing sales organization. The author outlines four key formulae: sales hiring, training, management, and demand generation, emphasizing predictable processes and metrics. The book also covers sales coaching techniques, focusing on individualized skill development, and strategies for motivating teams through compensation and contests. Furthermore, it explores the importance of modernizing sales strategies, incorporating inbound marketing and leveraging technology to improve efficiency and customer engagement. Finally, it advocates for a culture of experimentation and continual improvement.

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