The significance of major events: The Olympics, Euros and Wimbledon for broadcasters

In a summer filled with major events StreamTime Sports co-hosts Nick Meacham and Chris Stone examine their importance to broadcasters, how they differ to regular sporting competitions, and the role of social media.

Key points:

• How do broadcasters assess the value of major events compared to the likes of the NFL, Premier League, and NBA?
• What role do time zones play in rights negotiations for global events?
• How do major events maintain fan engagement between competitions?
• Should major events offer greater inclusivity to athlete marketing?
• Why do events like Wimbledon and the Olympics excel in production quality?