The Social Media Strategies Top Creators Use to Build Loyal Audiences | Marketing | YAPCreator Replay | E2

Yeah, fam. I have really exciting news after almost eight years of running this podcast.

I finally was nominated for an I heart podcast award, which is like the Grammys of podcasting.

I'm heading up against the diary of the CEO acquired earn your leisure and all these amazing

shows for the best business and finance podcast. If you love young and profiting and you

love the show and you want me to win, the best way to help me is to write me a five star

review on Apple Podcasts and also to subscribe to my YouTube channel and engage on our videos.

I also was nominated for an indie pack award. It's the first ever independent podcast

and creator awards that's also happening in a couple weeks and I was nominated for the

best business and entrepreneurship podcast. I'm competing against ice coffee hour and

a number of awesome shows. And again, if you want to help me win these awards, please

write me a five star review on Apple Podcasts and follow our YouTube channel and engage

on our videos. I appreciate any support. If you guys have been to my free webinars, if

you learn from the podcast and you guys know that I never ask you for anything. This is

the one time I'm asking you guys to support the show by writing us a review or engaging

on our YouTube channel. I hope to take home these wins and thanks again for supporting the

show.

Gap gang. We're continuing with the Yap creator series replay and today we're going to talk

about something that I truly believe is the foundation of every great brand. Trust

and authenticity. In a world where everyone is creating content, the creators who actually

win and stand out aren't just the ones with the best cameras or the biggest budgets. They're

the ones that their audience genuinely believes in. And building that kind of connection takes

intention. So in this episode, I'm breaking down why trust and authenticity matter so

much had a nurture that over time and sharing some of the best lessons that I've picked

up from past Yap guests that can help turn your casual followers into loyal, right or

die communities. So yeah, fam, if you're building a brand online, you do not want to skip

this one. Building trust online is crucial, especially when you don't interact with your

audience face to face. In a digital world, trust transforms casual followers into loyal

supporters and eventually customers. But how do you establish that trust from behind

a screen? The first step is to get personal. That means being open about meaningful details

from your life. Sharing who you are behind the polished brand makes you relatable, approachable

and real. Worried in a brand building expert explained to me why this personal connection

is so essential for building trust and why it even made him change his mind about the

people on social media who like to post about their every meal.

How do you best build trust online? We would say, how do you best build trust offline?

If you made a list of the top 10 people you trust in your life, like would trust with

your life or with your kids, there's a good chance you know those people intimately. You

know where they eat, you know where they live, you know about their families, you know

where they went to college, you know where they grew up, you know about their siblings,

you know maybe some of their fears, you know some of their mistakes, you know those

people intimately. And when I first got on social media, I was like, oh my gosh, this

is so stupid. Why is everyone posting pictures of what they ate? And then I realized, oh,

because we trust people that we know intimate details about their life. Now that doesn't

mean you have to post pictures of your kids, right? There's a lot of reasons why not

too. And a lot of fears, why not too? AJ and I happen to do it a lot. AJ is my wife

and she's also my co-founder and the CEO of Brandbillars Group. By the way, we were business

partners in our former company that we sold and then we started Brandbillars Group just

the two of us and she's the CEO and I'm the CMO. And we're married, right? So we got

two kids, so we post, we happened to share those things occasionally. So we trust people

that we know details about their life, right? If I see someone walking down the alley,

I've never seen them before. I don't know anything about the person. I don't care what

the color of their skin is. If it's dark and it's an alley and I've never seen the person

before, I don't care if it's a man, a woman, or their age, my spitey senses go up. I'm

an alley with a stranger. And that's how it is, right? Who's going to buy from a stranger?

Nobody. So they got to know something about you. Who else do we trust in real life? Well,

we tend to trust people who we learn from. We trust pastors. We trust lawyers. We trust

accountants. We trust doctors. We trust experts. We trust people. We trust teachers. We trust

mentors. We trust counselors. We trust people who teach us things. We tend to trust people

who entertain us, right? They make us laugh. They make us inspired. We see them on movies. I mean,

think about that. We trust movie stars. We've never met, but we see them a lot. Who else do we

trust in real life? We tend to trust people who encourage us in our darkest moments. The people

who were there when you had your heart break, when you didn't get into that school or you didn't

get that job or the relationship fell apart or, you know, you lost money on that deal. The people

who were there to encourage us in that moment, those are the people we trust because it's like

we've been through the fire, right? I know you. You got my back. So when you roll that forward to

online, we have three simple strategies that we teach. We call them the three E's for content

marketing. First of all, educate, encourage, and entertain. We typically say, you know, your

feed is should be more of what you do and it should educate, encourage or entertain because

strangers don't care about your cat. The only people who care about your cat typically are going

to be once they're intrigued by you and they want to kind of really vet you out. That's where they

go. Who are you really, right? Lori talks about how trust comes from familiarity. People trust those

that they feel that they know, whether that's through personal stories, inspiration, or education.

His three E's framework, educate, encourage, and entertain is a simple yet powerful way to build

genuine relationships online. But how can we take this trust building to the next level? Well,

some of you are looking at it right now. And that's video. I learned about the trust building

power of video from Sean Cannell, an expert on video marketing and the founder of Think Media,

which has over three million YouTube subscribers. Sean explained why video gives your audience an

instant sense of connection and trust, something that other content types struggle to match.

We do business with people we know like and trust and video is the best trust accelerator.

If people read something you've written, they can get to know you a little bit. If they hear

your voice on audio, that's great. They can get to know you better. But if they see you,

they can get to know you best. And so it's kind of like old school small town rules. You know,

we meet someone face-to-face for coffee. You want to connect with your real estate agent in person,

look them in the eye, firm handshake. What are you wearing? You know, every all those details

speak something about you. While in video, we are able to now communicate those details.

And, you know, Google released a report years ago called I believe the 7-11-4 rule,

which was people need to consume seven hours of your content over 11 different touch points

on four different platforms. And depending on your ticket price of your offer,

for there to be trust for them to become a lead or even more so a customer. And so the power

of video is you're giving people a chance to get to know you pre sale, pre sales conversation

and get to know your expertise, get to know some of your values and your principles. In fact,

this would kind of be like a checklist of the types of buckets of content that you'd want to have.

It's why that yes, you want to establish your authority. So you have videos that, oh,

this person knows what they're talking about. You establish something that will help them.

Wow, this person got me results in advance. So their content helped me solve a micro problem

compared to the big problem they solve. Dang, I could see they're good for it. They know what

they're talking about. And they've already helped me for free. But one of the missing pieces

is they also maybe hear bits and pieces of your story. This whole idea of we do business with

people with shared beliefs and we do business with people with similar values. And sometimes we

just go so logical and so practical like, okay, cool. This person can help me with Facebook

as this person can help me with my taxes. But when you start weaving in bits and pieces of your

story, they start saying, oh, wow, this person has family values. Oh, wow, this person is of a

particular faith. Wow, this person is even maybe kind of leans this way or that way in their

ideology. These things, you don't have to put like politics and religion in your content,

necessarily. However, a lot of times those are polarized people to you as well as away from you,

but the people polarized to you will be even better customers and will resonate with you even deeper.

So over seven hours of content consumed, 11 different touch points could include a YouTube video

seeing you on Instagram, connecting you within the DMs, landing on your website and watching

the explainer video. And four platforms also speaks to the power of being on LinkedIn,

seeing a deeper dive training, listening to you on an audio podcast. When you start, this is the

vision of content marketing is then all of this trust has been built and this familiarity has been

built. And so for a lot of listeners, they might have a sales team or somebody eventually jumps

on a sales call. You're not dealing with if you will cold traffic or even just slightly warm

traffic at that point, you're actually maybe dealing with somebody who's like, listen, I already

like really no like and trust you. I've seen this content. I'm just curious the details of your

offer. And so in conversions increase, impact increases, sales increases, and you grow your brand

wider and wider in the process. Ashaan highlights, video gives your audience a chance to know you

behind written or audio content with repeated exposure across platforms. Your audience builds

familiarity and confidence in your brand, setting the stage for deeper engagement. We talked about

trust. Now let's move on to authenticity. One of the best ways to appear authentic is to embrace

what makes you unique. By incorporating your own interests and quirks, you're bringing more than

just a polished image to your brand. You're showing the real person behind it. Cat Norton, aka

Mystic Cell is a perfect example of how authenticity and unique interests can make content stand out.

With over 1.1 million followers on Instagram and 2.3 million followers on TikTok,

Cat has mastered the art of capturing attention. She told me how combining her distinctive passions for

dancing and Microsoft Excel created an unexpected level of engagement from her audience.

So I was really just learning by the seat of my pants like I would read the comments people had

and I'm like, okay, what do they like? What do they not like? But also for me, it really came down

to authenticity. So I love dancing. I love helping people and I love Excel. So I was like, what

would happen if I put all of that inside of one video, right? And so for me, it was just an authentic

expression. It was cool. It was something I had never seen anybody do before in terms of

the Excel space, especially, but also in a lot of learning spaces, integrating dance, which is more

native to the TikTok app, but then layering in the educational piece. And that polarity is what

really helped the videos take off because if I just posted Excel tip videos, people would have been

like, cool, I don't use Excel and moved on. But so many people were commenting because they were

like, what the heck is this doing? She is dancing. She's doing the, yeah, Tuesday slot. I love the

right function. What is going on here? And that's really what helped it go through the algorithm.

And I want to laser in on something you said, he talked about polarities. So the fact that you

combined two things that are really uncommon together, dance and Excel, it gets people talking,

it gets people like complaining, why are you dancing, talking about Excel, or some people will

love it. And it gets people talking, which really drives everything up in the algorithm.

Do you have anything else to say about polarity and how important it is for social media?

I think it's a combination of polarities. Obviously you want like a healthy polarity, right? You

don't just want to like say things to create polarity. It needs to be something that's actually

authentic to you. So I think that's like the nuance when it comes to polarity because a lot of

people too, when it comes to polarity, it's important to make sure that your mental health is in a

great spot to be able to receive what comes with polarity, right? Because a lot of times when a video

goes viral, negative comments are, you know, the majority of the ones in there because it's being

shown, it's being shared. And that's just the nature of the planet, right? We live on a polarity

planet. There's always positive and negative forces. So it comes to, you know, making sure that

your nervous system is able to hold the energy of what is going to come through from creating the

polarity in that content. So for me, that was my biggest work. I was constantly working on myself

because easily some people get some negative comments and it'll take them out. But like I don't,

I don't want to post anymore. People think this or you start having certain limiting beliefs

that then are adjusting the actions you'll take. So instead of following your intuition,

you're following the actions that'll please the most people or things like that. So it's really

important to keep coming back to yourself, come back to that intuition and know that, you know,

the polarity is going to trigger some people and that's okay. That was a big lesson for me.

As a former people, please. I had to let that go. As Kat Norton points out here, combining

contrasting elements in a genuine way, what she calls polarity, can drive engagement and deepen

connections. It's a reminder that showing up authentically may involve quirks or unique passions,

even if they seem unconventional. When people see those real, unfiltered sides of you,

they're drawn into the person behind the brand, not just the content. Okay, speaking of drawing

audiences, audiences today crave authenticity. They want to connect with somebody who feels real

and relatable, not just some polished, perfect version of you. So don't shy away from sharing

the ups and the downs. True engagement comes when you share your failures, your setbacks,

your lessons and progress. These raw, unpolished moments build authenticity and foster deeper

connections with your followers, making them feel like they're part of your growth story.

At YAP and on my personal profiles, we blend polished visuals with everyday moments. So for

example, one day I might put up a photo from a photo shoot that was professionally shot,

and the next day might be a selfie that I shot myself. Let's hold that thought and take a quick

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Hey app fam, question for you. When somebody Googles you right now,

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What's up young and profitors? We're still at the start of a new year and you know what that means.

New goals, new ideas and maybe that little voice in your head saying this is the year that I finally

start my business. But let's be real. The what has show up fast? What if I fail? What if this is

the wrong move? I've been there and what I learned is that it makes a huge difference when you

have the right partner from day one. And the hardest part is starting. For many entrepreneurs,

that partner is Shopify. Shopify is an all in one commerce platform that helps you build run and

grow your business. You can create professional looking websites with ready to use templates,

manage payments and even use AI tools to write product descriptions so you can launch faster.

What I love is how simple Shopify makes everything. You don't need to be technical,

you don't need to have it all figured out. It just lets you start. And like I said, starting as

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Sign up for your $1 per month trial at shopify.com slash holla. That's shopify.com slash holla.

Go to shopify.com slash holla. So we've talked about sharing personal details,

the power of video and not being afraid to be our unique and authentic selves,

even if that means leading it to being imperfect and unpolished. Another aspect of building trust

with your audience and establishing authenticity is consistency. And by consistency, I'm not really

talking about posting frequently, which is important, but I'm talking about aligning with your

brand voice and visual identity across every piece of content. This alignment helps you reinforce

your brand message, making it recognizable and trustworthy. This starts with visual identity,

elements like colors, fonts and logos can help you create a cohesive and instantly recognizable

look. For example, by choosing a color palette that aligns with your brand's values and personality,

you can differentiate yourself and promote instant recognition with your followers. And when it

comes to branding, less is more. If you stick with two to three colors, Max and two fonts, Max,

the more clear and the more memorable you'll be. And I don't think anybody I've ever interviewed

is more memorable than the marketing and paid ads king Rudy Moore. See if you can tell why.

My whole office is red. So we grew a 12,000 square foot office in Tampa, 50 staff. Everyone had to

wear red. They got sent home if they didn't come in uniform, which was red. The, you know,

whole office was red. My army offices are red. The brands all red. The cars are red. And people

even ask me when I'm on stage, yes, my underwear is red if you're wondering. So all in on the red,

all in. What has that done for your brands? How do you feel like it's impacted your brand?

I would love to say I came in with this exact plan that wasn't the case, but I think

one thing that made me successful is I'm really good at looking and learning and adapting and pivoting

and then going all in. So I started my personal brand when really went COVID here. I really wanted

to grow my personal brand in the business marketing world. I'd already done it in the fitness

space. I had a million followers there. I've sold out events around the world. I had a Facebook

group 60,000 members and I saw the power of it. And so I was like, okay, well, now I'm moving

into the business space. I'm going to do the same here. So I brought someone in to run my agency.

I went all in with my personal brand and we did $25 million in three years just selling

courses programs, coaching programs. So we grew up super fast. And I'm saying that because I think

half of that is because I went all in on the personal brand and the social and the organic and

stages and all of that sort of stuff. So it had a massive impact. I don't think I would have

grown it to that amount so quickly without the brand. But during that time, we were just getting

feedback. People were buying courses programs. I had this like red backdrop. Nothing because

extremers I've got now. But it was kind of similar to this if you're watching on video. And people

loved it. They were buying 20k masterminds saying, I don't even know who this guy is. I just see

his red ads everywhere and it's branding some point and he clearly knows what he's doing.

Luckily, such wood in this industry, I do feel I know what I'm doing. It's not just a facade,

like half the industry we live in is. And then I was going to events when COVID locked down ended

and all the friends that I had known for five years were like, dude, I love your branding now,

like how you did this whole red thing. So it just got more and more and more. And I'm a very

extreme person, which is sometimes great and sometimes terrible. So I just went all in. I just

all my cars are red. I made all the offices red. I made all the staff wear red. And I played into it.

And now it's very recognizable and I'm well known for it. I mean, the key thing is that you're

memorable, right? There's so many other influencers out there and you do have the knowledge to

back it up and the credentials to back it up. But the red just makes it memorable and makes you

stand out. Whereas other people might have to be seen 10 times to be remembered. Maybe just once

is all you need to be remembered. Rudy's story perfectly highlights the power of bold,

consistent branding and making a lasting impression. His commitment to his signature red theme

ensures his brand is instantly recognizable and memorable, cutting through the noise in a crowded

space. In addition to visual identity, a strong brand voice is key for forming meaningful

connections with your audience. Your brand should not only represent who you are, but also reflect

and mirror the qualities and interests of your audience. And that's because people connect with

those who are similar to them, people like people who are like themselves. A strong brand voice

means consistent core messages. Choose a few messages that you repeat in different forms over and

over again so that your audience remembers what you stand for and how you can transform and improve

their lives. For example, I have core messages that I repeat over and over again. I remind my audience

that you're never too young or too old to learn something new. And that if a gatekeeper tells you

know, find another path. These are messages that resonate deeply with them because it reflects

their own values of resilience, growth and empowerment. By weaving in these messages into my content

consistently, whether it be through interviews, stories or videos, I help my audience know what to

expect from me and I reinforce the value proposition that I have for them. Someone else with a super

consistent brand is Gary Vaynerchuk, aka GaryVee. He told me that consistent branding requires more

than just an effective message. It means knowing exactly who you're targeting with that message.

Speaking of niches, let's talk about creating audiences because like you just talked about,

we can talk about multiple topics. We don't have to be scared about that. We can be a dynamic person

on social media, which means we're going to be speaking to multiple audiences. That's right.

And you say we should develop cohorts with teeth. So what do you mean by that?

When I make content, sometimes I'm like, this piece of content that I'm going to make is going to

hit 45 to 55 year old first time moms on the coasts, more New York LA mentality than London,

than Ohio, than Spain. So if I know that I'm doing that, don't you think that my adjectives and

analogies tone intent, right? So I want everyone who's listening to start thinking about cohorts.

Gary, what do you mean? I just do sneaker content, okay? Well, there's a lot of different

niches within sneaker content. There's people of high net worth like myself who can afford bougie

fucking, you know, Nike Air Force One collaborations. There's other people who just like really like

new balance. Like there's there's the Reebok movement that I'm getting into as well. Like there's

a lot going on. Crocs, if you want to expand it a little bit, like do you know who you're making

this video for? Because everyone's going to vanilla. I make content for entrepreneurs. I'm like,

okay, knock yourself out. Imagine how much better a piece of content is that you know that you're

going to make, I'm going to make content for first generation Hispanic entrepreneurs that are

18 to 22 that came from immigrant parents that came from Mexico. I'm going to use analogies.

I'm going to make reference to Rigatone. I'm going to talk about San Antonio culture. Like

use their slang and however they talk. 100%. It's called relevance, everyone. If you're not

relevant to someone, the second I make a long tail bar stool joke, every bar stool dude is like,

fuck yeah, like it's not super complicated. And so because everyone gets so boring in vanilla,

right away, people say to me all the time, they're like, it's a really funny thing that I

fuck people up with. Like because I've been so consistent in growing and all this stuff. But then

like sometimes I'll be like, but Gary, you say the same shit. I'm like, what do you want me to make

up stuff? I don't believe in. And then they go, like if they stick with me in that combo,

they start to realize, I say the same macro 15 things, but the way I say it differently and how

and where and what and to whom that's the game. So cohorts, these are consumer segmentations.

In old television talk, it was, we're trying to reach the 18 to 35 year old demo. I like to think

everyone in here is that a point in their lives where they realize an 18 year old person and a 32

year old person is very different. So like, but that was television. You didn't have the internet.

Now that we have the internet, like everybody who's listening should be posting on Facebook.

It's huge. Still, I'm getting 25 30 year old audience on Facebook. Now they're on there,

like once in a blue moon, compared to whatever, but like, you should be relevant to Facebook

audience. You should be relevant to TikTok audience. Snapchat's culture is slightly different than

TikTok's. It's all different rooms out there. And you want to be in every room.

There you go, folks. As Gary puts it so well, you have to be in every room to have an effective

brand message today. You've got to be relevant. You need to know your audience and every cohort

and segment within that audience. But where do you start? How do you identify the audiences that

your brand will resonate with most? Well, sometimes it's as simple as focusing on one very important

person. A powerful strategy for building a loyal community is creating content with a single

person in mind. Your ideal audience member, business strategist Jasmine Star calls this approach

the foundation of building your kingdom online. By focusing on one person, you can transform your

content from simple broadcasts into genuine personal connections. Here's Jasmine Star explaining

how focusing on one person and engaging authentically helps to build a thriving loyal community around

your brand. You know, if you see Jasmine, I'm not getting direct messages. Great. Go to accounts where

you can follow stories and if you have like a they can vote on something, vote on something. And if

you can respond to a story, respond to a story, we want to create a little tiny kingdom that is

your business and your kingdom is up on a hill. And then there's the villagers down below. How do

people know that your kingdom is on the hill? You have to go down into the village, tell everybody,

hey, there's a kingdom up there. And how you do that is by giving comments, liking photos, sending

DMs so people become aware. So when we go back to niching down, this makes creating content so much easier.

If you feel frustrated, if you feel overwhelmed, if you feel like creating content is taking so

much time, let's narrow it down to not just a niche. I'm actually going to upload this. I'm going to

say create content for one person. Who is your dream customer? What do they want? What do they need?

What solutions are they looking for? And when you just think about that one person and you create

content and you speak to that one person, I know it's natural for you to think, well, if I create

content for one person, well, then nobody else is going to buy. It's actually quite the opposite.

Studies have shown and business owners will tell you that when you speak to the 34-year-old farmer

who wears flannel and likes hard hats and listens to country music and drinks bud wiser,

you create content for that person. It's very different than creating content for the 56-year-old

Manhattan woman with four children who vacations in the Hamptons. When you create content for those

two separate people, it will resonate differently. So the big question is, do you know who your dream

customer is? Because when you build that out, your content becomes entirely different. And then you

get to be back to Catherine's question, give engagement to who you think your dream customers are.

That is how you scale. As Jasmine shared, when you speak to one person, you make every follower

feel like they're part of something personal and valuable. This approach allows you to move

beyond surface-level engagement and build deep connections that resonate on a community level.

To add even more value, think about ways to create touchpoints with your audience that go beyond

the usual interactions. In the last section of this episode, we talked about creating content that

resonates with a specific audience. Now, let's take a step further, monetizing those relationships

authentically. This isn't about selling for the sake of selling. It's about listening to your

audience, understanding their needs, and creating products or services that genuinely serve them.

This is where the creator economy has totally changed the game. As Harley Finkelstein, the president

of Shopify told me, creator entrepreneurs have a unique advantage. They're not starting with a

product and then searching for customers. Instead, they're building engaged audiences first and

then developing products that align directly with their community's interests. Harley shared

some great insights on how brands, both big and small, are leveraging personalization to connect

with their audiences. Even major companies like Haynes and Oreo are creating customized products

and engaging more directly with their consumers. But this approach isn't just for big brands.

Creators have a unique opportunity to build close authentic relationships with their followers

and offer products that reflect those connections. Here's Harley explaining how this shift towards

creator-driven businesses is creating a new wave of entrepreneurship. Actually, I think this idea of

the creator economy, it's just the economy, except that there's this really cool advantage, which

is that you have a built-in audience for your products. A lot of companies either never sold direct

to consumers. If you think about the CPGs, for example, Haynes Ketchup has a store on Shopify.

Haynes Ketchup never sold direct to consumers. Haynes would sell through a grocery store,

but there's some people that really care about their obsessed with Ketchup. They love Ketchup,

and they want to buy direct from Haynes called Haynes at home. For the first time ever,

those big brands are actually having direct relationship, whether it's through social media,

and I remember years ago, the Wendy's account had a real personality. A lot of these social media

accounts have big brands. Actually, a personality is to the extent that their consumers want to

interact with them. So, you have a couple of things happening with the big companies. One is the

big companies are beginning to act a lot more entrepreneurial. They want to have a direct

relationship than a consumer, but also they're experimenting. They're trying new things. A couple

of years ago, one of the cool things I thought that Oreo did, which is owned by Mondalees,

is as a Christmas gift or holiday gift, you can personalize Oreos. So, there's someone in your

life that loves Oreos. You can make a Harley's Oreos, happy holiday, something like that. That is

really interesting. So, each of those things on the drone are kind of interesting. When you combine

those things, you see big companies acting very entrepreneurial. You see creators just on the

creator side, think about these artists, like these musicians. People like Drew House, with Justin

Bieber's brand that he built, or OVO would Drake his built. You see these traditional, you know,

would be a traditional musician completely expand their scope of what they're actually building

and selling and creating. When I used to go to a concert when I was a kid, I would go to the

merch table. It was usually some sort of like screen print on some basic t-shirts, like Fruit of

the Loom T-shirt, and it said like, I don't know, Rolling Stones on the back was a bunch of tour

tour dates. Well, now you go to these concerts, and you go to like a Drake concert, and they're selling

a Canada Goose OVO collab jackets, or you go to, you know, a feral concert, and you see some of the

crazy stuff he's selling, like, cosmetics at the concert that he's created himself. So, big

companies are actually entrepreneurial. Artists are now actually expanding from just being

creators around music and art and film to actually creating product. And then, of course, you have

just more people generally becoming entrepreneurs, and more people saying, I make amazing chicken soup,

and now I'm going to sell that chicken soup to the world. And I think when you combine all those

things, you see people that traditionally had not entered entrepreneurship doing so, and they're

scaling at a pace that just has never been seen before. And that's why, that's a long answer to

a very short question, but that's why I think there's an entrepreneurial Renaissance happening.

Like Harley said, brands that connect with their audience on a personal level can build something

much more impactful than just a business transaction. By focusing on what their community truly

values, creators can launch products that feel like a natural extension of their brand, fostering

loyalty and long-term engagement. And that's a wrap for episode two of the Yap Creator series

Replay. Today, we explored why trust and authenticity are critical to building a loyal audience and

creating content that connects on a deeper level. Remember, audiences resonate most with the

real you, not the polished, perfected facade of you. It's about embracing your quirks, sharing

your journey and letting your personality shine through. Thanks for tuning in, and I can't

wait to connect with you all again for episode three, where we'll continue to unlock the secrets

of content creation. This is your host, Paula Taha, aka the podcast princess, signing off.