The State of AI Marketing in 2025 - What's Helpful (& What's Hype)

In this AI marketing podcast episode, Dan Sanchez breaks down the 2025 State of AI Marketing report, unpack the latest ChatGPT updates including the new Agent Builder and Apps feature, and revisit the buzz around Sora 2. They also share how AI is fueling their day-to-day projects, from t-shirt designs to Disney trip planning. Get practical, marketer-centric insights on leveraging AI right now.

My Favorite AI Tools

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

Resources Mentioned

• 2025 State of AI Marketing Industry Report - https://www.socialmediaexaminer.com/ai-marketing-industry-report-2025/
• AI Explored YouTube Channel: https://www.youtube.com/@AIExaminer/videos
• Solo Podcast Challenge: https://solopodcastchallenge.com/
• LinkedIn Poll: Top AI Marketing Activities - https://www.linkedin.com/posts/digitalmarketingdan_what-are-your-top-3-activity-7384579264198746112-B-4J?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
• Viral Post on ChatGPT Slash Commands - https://www.linkedin.com/feed/update/urn:li:activity:7384207674411905024/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A7384207674411905024%2C7384332660170653696)&dashCommentUrn=urn%3Ali%3Afsd_comment%3A(7384332660170653696%2Curn%3Ali%3Aactivity%3A7384207674411905024)&dashReplyUrn=urn%3Ali%3Afsd_comment%3A(7384336057531752449%2Curn%3Ali%3Aactivity%3A7384207674411905024)&replyUrn=urn%3Ali%3Acomment%3A(activity%3A7384207674411905024%2C7384336057531752449)#

Timestamps

• 00:00 – Quick Zencastr tip for fixing Spotify feed errors
• 02:00 – High Level’s major UI upgrade for landing pages
• 04:15 – Highlights from the 2025 State of AI Marketing Industry Report
• 09:30 – ChatGPT’s new Agent Builder and Apps features explained
• 13:00 – Where is Sora 2 now, two weeks later?
• 16:00 – Everyday AI: t-shirt mockups, Disney planning, and more
• 19:45 – What marketers are actually doing with AI (based on LinkedIn poll)
• 23:00 – Viral LinkedIn post: Does ChatGPT support slash commands?