The Streetlight Effect: Why Smart People Look In The Wrong Places

We all fall into the same trap: measuring what's easy instead of what's meaningful, clinging to routines we know instead of adapting ones that work, and asking the questions we can answer instead of the ones we're avoiding.

In this podcast, I break down the street light effect — the tendency to search where there's light rather than where there's truth — and share how it showed up in my own career, content journey, and relationships.

I'll walk you through 3 questions that changed my approach...

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