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businessMay 8, 20266:13pending

The Styrofoam Cup Theory

About this episode

Last weekend, I had the joy of catching up for a quiet dinner in Omaha with a mentor and friend, Apple CEO Tim Cook.


He recently announced that he would be transitioning out of the CEO role at the company after a 15 year tenure.


When the news first broke of his announcement, several people asked me how I thought he would handle the major life change and identity shift.


My answer was a story from a dinner we shared several years ago—one specific interaction that I'll never forget...


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The Styrofoam Cup Theory

Curiosity Chronicle

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