The Takeover of Jaguar-Land Rover | India

Welcome to another episode of A Century Of Stories presented by IDFC FIRST Bank!

In 2008, Tata Motors made a historic move by acquiring the iconic British brands Jaguar and Land Rover from Ford for $2.3 billion. This bold acquisition was a strategic effort to expand Tata Motors' global presence. Ratan Tata's leadership played a pivotal role in revitalising the two brands. With substantial investments in new technologies, design innovation, and global expansion, the takeover transformed Jaguar and Land Rover into successful and modern luxury car brands.

The move reflected Tata's ambition and commitment to solidifying Tata Motors' position on the global stage. This dramatic takeover was a testament to Tata's resilience and vision, transforming what was once a bitter encounter into a story of triumph.

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