The Tokenization of Culture, With Neda Whitney of Christie’s

Neda Whitney, SVP, Head of Marketing at Christie’s discusses her career in Marketing, the historic Beeple sale and being the first auction house to exist on chain. On this week’s episode, Neda, Sam and Avery talk about the value of collecting digital art, dispelling the meaning of ‘crypto art’ and building loyalty with audiences through NFTs. Prior to Christie’s, Neda spent 20 years in agencies spanning from luxury PR to digital marketing. Links mentioned from the podcast:  Wassies NFT Prices Surge as Crypto Twitter Lore-Themed Hotel Opens in Singapore Unreal Engine Fortnite (UEFN): The ability to build your own worlds within the Fortnite ecosystem Gucci and Yuga Labs Are Bringing High Fashion to the Otherside Christie’s 3.0 Website Neda’s Twitter Follow us on Twitter:  Sam Ewen Avery Akkineni CoinDesk Vayner3 From our sponsor: Are you building the next big thing in Web3? Apply to pitch your project live on stage at the CoinDesk Pitchfest Powered by Google Cloud at Consensus, the industry’s most influential event happening April 26-28 in Austin, Texas. Apply by March 31 for a chance to be among the twelve finalists selected to pitch. Visit consensus.coindesk.com/pitchfest for more information. - "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.