About this episode
Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry.
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Show Notes:
(00:00) Introducing Brandon
(2:07) What is MADabolic?
(6:50) Branding and marketing for a fitness franchise
(14:01) Handling negative Google reviews
(16:23) Targeting a specific client avatar
(25:25) Designing a functional fitness space
(29:34) Pricing strategy
(35:37) Finding the right franchisee
(41:56) Next steps for MADabolic
(49:06) Interesting fitness concepts
(57:28) Where to go if you want to find Brandon
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