TikTok, Snapchat, Instagram... why the future of sports could be vertical video

With video consumption on social media only growing, should sports prioritise putting live content in vertical formats? Co-hosts Nick Meacham and Chris Stone discuss the growing trend and who is best placed in sports to benefit.

 

Talking points:
What is driving vertical video? - (8:09) Should sports consider live broadcast in vertical formats? - (15:06)

Can social media platforms help sports monetise mobile-centric content? - (21:26) How can vertical formats increase fan engagement? - (30:16) Which sports make the most sense for vertical video? - (35:07)