TikTok Success at the Sacramento History Museum (with Jared Jones)

Jared Jones still has trouble wrapping his head around the fact that the TikTok account he started at Sacramento History Museum has become possibly the most followed museum account on the entire platform, with over 2.4 million followers. In this episode, Jared shares with me the museum’s TikTok journey, how docent Howard became a minor celebrity, and what real-life impacts this engagement has had on the museum. Transcript & Show Notes: WeTheMuseum.com