Tiny Tags CEO Melissa Clayton: 'We are not in the business of buying customers'

In addition to its DTC business, the customizable fine jewelry brand Tiny Tags has a Target collection that sells in nearly 1,700 stores and is expected to drive $7 million to $9 million in sales this year. On this week’s episode of the Glossy Podcast, the 13-year-old brand’s founder and CEO, Melissa Clayton, discusses how she’s growing the brand with a focus on moms and a “back to basics” approach to marketing, and without outside funding.