About this episode
Kodak made photography mainstream so why did it falter in a digital age?
The BBC Business journalist, Sean Farrington, discovers how Kodak rose to become a massive global enterprise best known for its cameras and film.
Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes.
Kodak is still trading profitably but is now a much smaller business than it once was.
Sean and Sam hear from expert guests including:
Kamal Munir - Professor of Strategy & Policy at Cambridge Judge Business School which is part of the University of Cambridge
Don Strickland - Kodak's former Vice President of Digital Imaging
Paul O'Sullivan - who runs a film processing business in London
Andrew Long - who worked in Kodak's consumer products division in the UK.
Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
You can email the programme at [email protected]
Feel free to suggest topics which could be covered in future episodes.
Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
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