Tom Keane: Former Head of Negotiations at Manchester United | The Overlap Breakdown Podcast

Welcome back to The Overlap Breakdown! In this episode, our host, Harrison, sits down with Tom Keane, Partner at Brandsmiths and former Head of Negotiations at Manchester United. Tom gives us an exclusive look behind the scenes of the high-stakes summer transfer window of 2022, where he played a key role in securing major signings for the club. From bringing Casemiro in from Real Madrid to negotiating complex deals for Antony and Lisandro Martínez from Ajax, Tom opens up about the triumphs, the tensions, and the tough decisions that shaped United’s squad that summer. He also reflects on the challenges of executing elite transfers under immense scrutiny, and what it takes to operate at the very top of football's negotiation table. Beyond United, Tom breaks down how Profit and Sustainability Rules are really shaping club strategies, analyses the Chelsea model under their new ownership, and gives us an agent’s perspective on Trent Alexander-Arnold’s potential move to Real Madrid.

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