Too much information

Economics works so well because we al have perfect information about everything, all the time. Right? We choose products at the best price because we know all about all products and their prices, so we can make the best choice. That means we can all pursue our own self-interests to provide the most efficient outcome for any situation. Huh? This week Phil Dobbie talks to Steve Keen about the myth of perfect information and the equally as convoluted theories around asymmetric information. But are we getting closer to this supposed information utopia, thanks to the internet? Or is it the supplier who is gathering perfect information, about us?

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