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Summary:
This tactical episode features a conversation between Lisa B and Tristan Lovell focusing on current tech tools and tips for real estate agents. The discussion ranges from utilizing a CRM to automate routine tasks to leveraging new social media features for effective lead generation. The hosts emphasize that integrating the right technology can free up valuable time and create a more seamless experience for clients, ultimately driving business growth. It serves as a practical guide for agents aiming to modernize their workflow and stay competitive.
Hi and welcome to Let's Talk About Real Estate Podcast, the podcast for real estate agents
absolutely everywhere.
I'm Lisa B and during this podcast we're going to be talking about everything real estate.
What's working?
What's not working?
AI, automation, technology, EXP Realty and absolutely everything to do with real estate.
I'll have guest speakers as well where we'll answer your questions from the Facebook
group Let's Talk About Real Estate.
If you haven't joined the Facebook group, make sure you do that now and we'd be happy
to help answering any questions.
Take in, welcome to the show.
Welcome back to Let's Talk About Real Estate Podcast, again Tristan Lavelle from Connected
Agent.
Thank you so much Lisa.
Good to be here again.
I love this.
We're going to be talking about some more tech things.
We're going to be talking about tech tips to boost your results this spring plus some
other bits and pieces of AI tech that's happening.
What I want to talk about to, once we do this bit here about the spring, is talk about
what other agents are doing and not necessarily recommending what they're doing but just what's
out there that's available, you know, just so you know what other people can be doing.
But let's talk about this tech tips for spring because we're leading into a time where obviously
it gets a lot busier in a lot of markets.
It's slowing down a lot of areas now.
There's still some areas that are really booming like South Australia, other areas that
are getting tighter like Victoria, Queensland and South Wales.
So you know, we sort of really want to be able to prepare for when there's hay, you
know, when the sun shines.
What's the saying?
When the sun shines.
Yeah, that's it.
That's what we want to do.
We want to make sails while it's spring and everybody's getting out there and you
know, the market's boosting because typically it does boost around that time.
Yeah.
So it's going to be more stock on the market, that's what happens every single year.
And so what we want to do is make sure that we're in the best position, but super organized.
So what I'm, I'm speaking to so many amazing agents at the moment around Australia in Sydney,
find a Sydney tomorrow to spend some time with some Sydney agents, but you know, throughout
the databases that I'm seeing, the systems that are in place and the focus that agents
are having right now.
I'm picking up some really, you know, really good tactics, all right, and Australia used
to basically put them in a far better position than anyone else, right?
Yeah.
Yeah.
Because all you're quiet now, if you're quiet now, because agents are saying, I've hardly
got any listings.
I've got a lot less listings than what I normally do.
Now's the time you double down, you know, like you really have got to prepare for when
you are busy, you know, don't just have nothing to do.
What can you do?
Can you do to make it easier and better when it's busy or again?
100%.
And so I'm all about helping agents focus on what's really important.
Yeah.
Okay.
And what's going to take them closer to listing and selling more for the last, you know,
rest of this year.
Right.
So everything they do now is so, so important.
And so please, you know, any agents, if you're, you maybe listen to this where you're driving,
but if you do have a pen and paper, please write these, these things I'm going to share
right now, because, yeah, it's like a consolidation of some great discussions of any having the industry
leaders and also top agents as well.
So I've put it in the show notes too.
Just in case somebody's got to pull over on the side of the freeway.
Yes, do that.
I'll put it in the show notes here.
Yeah.
All right.
So if we can just summarize, we can talk about some key metrics.
Yeah.
I'm going to try, I'm making this really simple, okay, not overly complicated.
And we're going to really cover, you know, how do we use technology to be fantastic
and biomanagement and also be really self-focused, okay?
So I'm cleaning up our appraisals and really focusing on those people looking to listen
the next three months, okay, come to market.
And for the rest of the year, but three months is our focus right now and the different types
of communication, right, to make sure that we're, you know, not missing our opportunities,
which is one thing that I'm seeing across a lot of businesses, is that a whole stack
of appraisals get neglected and they just fall to their competition, unfortunately.
Yeah.
And when I protect ourselves from that.
Yes, exactly.
Fantastic.
So, and this doesn't have to be long-winded, I want to be really concise and straight
to the point.
And let's focus on key metrics.
Cool.
Yeah.
So, so I'm going to go into a bit more detail into each one of these.
So we want to make sure that we're maximizing all this thing appointments, okay?
So there's different types of appraisals, there's your price updates, so that's where you
might talk to someone and they go, oh, you're interested in finding out what's my house
wants to house is worth, you might send through a price update and sometimes people can
actually generate that automatically on agent websites, okay, as we've discussed that
before.
So there's price updates and discussions about what their house is worth.
There's a curbside, you know, giving you understand what house is worth as well.
But what I'm really talking about is people that with intent to sell in the next three months,
they're saying, look, I am choosing an agent.
You could be one of them.
You could be the agent, but they're interviewing and you could hold this thing appointment,
right?
So we want to have at least one or two of those a week, right?
But we want to have a focused hot list at each CRM does this differently.
Yes.
So some do it through categories, you know, some do it in a pipeline stage, they've got
rex and agent box, they've got like a pipeline stage, which helps you with this.
So if you click on a button and all those just come up straight away, yeah, right?
So your hot list, so what we want to do is have at least 30, right?
So 30 in your hot seller list, which you're really upping the pace of communication and
you're really got to print out of those people, you've got it everywhere you go, you're always
thinking about them.
Or people that you just believe are going to come on in the next three months, you know,
they've been talking about it for a long time.
And it's like, you should always be like, we said before you should always be thinking
which property can I list today?
So have a list of your hot 30, whether it's people that you've appraised recently or maybe
some time ago that, you know, you think there's reason now that they may, they may list
their property now.
Yeah.
Cool.
And then, you know, to match that, you've got your hot bio list and we're going to talk
about how we're going to do that, but have at least 30, right?
In your oil list.
So those people that you, you know, you know, if I call backs, anyone that's come to
see properties, anyone that made inquiries, those sorts of people, and the hot bio is pretty
straightforward.
It's like the cashed up, they're ready to go, finance assorted, if they come to an auction,
they can bid and win on the weekend.
Yeah.
Okay.
And so that, that's really important.
Yeah.
Where I see a lot of agents trip up as well, some feedback from directors is that agents
say someone's a hot bio and then for some reason, they actually haven't got their finance
ordered.
So really be certain on, you know, when someone's a hot bio and you're, and you're really
using those people as completing a transaction and you're focusing on those people to
over service them.
Yeah.
Right.
So potentially they've got a house to sell as well, right?
That's right.
And your hot buyers are one half of the transactions.
But all you need to do is find them a property.
So, you know, if you've got them top of mind when you're doing your next appraisal, you
might think, oh, that person, you know, that's number 28 on my list, they might buy this.
Yeah, you've always got to keep those people top of mind as well.
Yep.
So when you go to your hot sale list and you've got also, you know, this whole stack of
appraisals, like people interested, but not ready yet, and you've got your hot buyers,
that means you've got a different conversation with either the hot appraisals or, you know,
the people that, you know, looking to sell them next to our months, right?
Yeah.
And so you become that high level of agent where you're a real deal maker, you're proactive.
Right.
You're putting these things together.
You're working hard.
And that's what you see in all the TV shows as well, right?
Yeah.
Really active and doing great, great deals.
Hey, yes.
Well, market.
I think we're getting to a stage now where a lot of agents, especially where we're headed
now, is I'm hearing a lot of agents, you know, really keen to do some more off market
deals.
They're more in control.
They're almost creating the market themselves.
Exactly.
That's what it should be.
That's what it should be.
No, that's all school real estate, isn't it?
That's a kind of a good salesperson, you know, created deal where it never existed before.
So it's really interesting this time of heading into it's not more like a normal market.
Yeah.
You know, the past few years, it's been, you know, super hot, you know, listed and sell
it some and some are like selling within days, right in the past.
Yeah.
Yeah.
So, so this is where you know, we're sort of normalized and this is where the metrics
the discipline, the focus really comes to play.
Yeah.
And lastly, I see two more things, appraisals per month, key metric is 20 appraisals per
month.
Some of them are hot, but 20 appraisals per month, five per week, yeah.
And so many agents are below that, I just can't understand how they can have a career
below 20 appraisals enough.
Yeah, no, that's got to be the focus, yeah, 100%.
Correct.
Right.
So you achieve that if you want to bring things into your control, not wait for phone
to ring.
Basically, it's 10 conversations a day, 30 calls a day.
If you've got different tools, you know, to help you, there's great CRMs, there's reader,
there's other platforms that can really help you achieve that and focus on the black
people right time.
Yep.
Absolutely.
So we want to make that simple.
I'm not sort of waste time hunting for those people.
That's right.
Get them in your pocket.
Yeah.
So they're the key metrics.
Right.
So you got hot seller 30, hot buy list 30, praises per month, 20, and 10 conversations
a day, 30 calls.
That's it.
That's easy.
Who come to app?
Those say it's easy.
It's not easy.
This is when you do the work.
It's something to work on, focus on.
If you're not there yet, then just be determined.
Yeah.
That's right.
And motivate you to get there.
Because once you get there, then you'll feel far more in control.
If you're doing the work, Tristan, you know, if you're calling people, you're door knocking,
you're phone prospecting, you're talking to people, you're promoting yourself on social media,
they know you're in real estate, you know, you will do that.
If you're waiting for a magic pill of social media ads that's going to get you all these leads,
it's not going to happen.
You know, if you do the work, you actually get the results.
That's a great thing about real estate.
Yeah.
Amazing.
Yeah.
This is why it's an incredible industry.
Yes.
I mean, all these agents out there, they've got amazing opportunities.
And, you know, it's, it's really very much about mindset, focus, systems, work in the data.
And so, you know, that's where you see with these agents that are getting, you know, 50 or 100 listings, you know, per year.
Yep.
In areas, right?
So, so it's now I want to really dig into the bio management side.
Yep.
Okay.
So, the bio management, again, we want to qualify those hot buyers, right?
And we also want, with all those hot buyers that are cashed up ready to go, we want to have accurate requirements.
Okay.
So, if you had a search and match those people, the property is very easily and vice versa.
Okay.
And how we do that is through a lot of CRM, since we're trying to find category of tag.
It's on what CRM is using, but each agent I recommend has their own fire tag.
Yeah.
Okay.
And in some CRMs, you know, that can actually be only visible to that agent.
Yeah.
Okay.
Yeah.
So, that's one that will take away.
And you can, if you don't have that, you can talk to your admin, whatever, but I think that's, that's a good direction.
Yeah.
With the OFI callbacks, goes to that saying, don't go to a Monday.
The good agents are carrying their, they're on the phone Saturday.
They're actually doing the calls on Sunday.
They're really being, you know, really proactive and not waiting for Monday when people work and you can't get hold them.
Exactly.
Great.
Yeah.
Yeah.
And if people don't pick up the phone, have a follow up SMS templated.
Yeah.
Yeah.
Either in your phone or whatever system you're using, but, you know, every CRM ability to send that SMS directly afterwards.
Yep.
Yep.
Okay.
Really important.
And check off the people that they did connect to.
So, again, each CRM is different, but you've got usually checkboxes or ways of determining, okay, I spoke to these people, then get on to these people.
Yes.
Good.
Yeah, right.
The CRM.
Yeah.
And how you use it.
But each time, again, really be clear on requirements and updating those.
So when you do that by match properly to, to buyers and, and so forth, that, that can be really powerful.
Right.
Not only for SMSes.
Because SMS is a really powerful channel with the buyers.
Yeah.
Especially if they're coming to our inspections and so forth.
But yeah, with the emails as well.
Yeah.
Cool.
So that's a buyer management.
Hopefully that was like not too much.
Yeah.
But it is doing people just to focus on those.
The things, you know, real estate is simple, as I said, it's, you know, find a, find a seller, find a buyer, match them up.
You know, that, that's real estate.
So, you know, if you've got, if you're working your hot sellers, you're working your hot buyers.
You know, and, and we don't need, you know, social media is great and all that marketing yourself.
But it's also just doing the groundwork, you know, finding those people.
You know, you don't really need.
Have all of that other stuff in order to make a sale.
100%.
So, um,
The other side of the equation, of course, this one's an agency really, you know, keen on as the seller focus, right?
So, um, and what I'm finding is, in, in a lot of the databases, I've been seeing the past few weeks.
The dot, the appraisals have been absolute mess.
And they're polluted by all these older praises, hopes and dreams, which, you know, are just clouding and.
And I'm getting in the way. So appraisals, older than 12 months, I just say close them off.
You can replace that with a category, but it's not like your key focus.
These are the people looking, you know, in tend to sell the next 12 months.
So, you've got your bot list up to three months.
Then basically everyone else, you know, four to four to 12 months.
And, and just keep that really simple, right?
And so, with that hit list, no, you conversion number.
What I'm also seeing is a lot of good agents with your hit list.
Probably converted about 50% of those some higher, but under saying, you know, 50%.
If you just run, run by that, then you just sort of track.
Well, one can, if I got 30, I got a converting 15% over the next three months that.
I got some good, good opportunity there.
Yeah, good listings. Yeah, exactly.
Yeah.
And so the pace of communication, this is one of the big reasons, right?
We want to be organized around timeframe.
The pace of communication for these people, you want to have a call, definitely connected call SMS.
But every 14 days.
So, that's the rhythm of communication with these hot people.
But anyone that's between four to 12 months, you probably do monthly phone calls.
The hot people.
You ring the hot.
No, the four to 12.
I'm joking. I'm joking.
The hot.
Right.
Yeah, joking.
Yeah.
And it's finding non-pass ways of contacting them too.
Are you ready to sell yet?
Are you ready to sell yet?
Are you ready to buy?
Like it's, it's, it's working out an elegant way of contacting those people as well, you know, non-pest.
You know, offering your services to, to, you know, sort of move them forward and in the public.
Yeah.
And to help people with that, you know, it's, it's a classic, you know, we organize around your justice and just sold.
Right.
And it doesn't have to be your listings.
It could be any of the market being really helpful.
If there's a sole result, you know, close by in the street or around the corner.
Just calling them say, how do you say, you know, this property is all for one point two million.
It's actually pretty good price.
It just shows it.
The market's pretty stable at the moment.
And if you were to go to market of the next, you know, you know, a few months or whatever it is, then, you know, I can come over now.
Yeah.
Yeah, that's right.
But no, it's always meeting people where they're at.
That's so important.
Yeah.
And just keeping them informed because another thing I'd love to highlight is that every person you call, it's, it's, it goes beyond that person.
So your goal is to be the agent for their family.
Yeah, that's right.
Yeah.
And, and also just a little highlight, you know, we're actually coming to an incredible time, where a lot of, you know, Jen X's property and their parents are moving on.
All right.
So, you know, my parents are, you know, 78, you know, to 80s, you know, that's the time where there's been a transition right transition of wealth and there's a lot of properties going to be sold.
Yeah.
Be the family agent because you'll be mixed up in all sorts of different transactions.
Yeah, exactly.
Yeah.
Yeah.
That is an agent's goal, like, you know, as we always say, you know, someone has a solicit that I'll have an accountant.
You're going to be there real estate agent.
You really want to be that person that, that people ring and say, what do you think about this? I'm thinking about doing this and they trust you enough to get your advice and then obviously employee as well.
So that's really, to me, that was always the goal of being that trusted advisor.
Yeah, that's definitely right.
Yeah.
And that's not just the question you have on the seller, the seller actions, really to the rhythm.
You know, with those people that live around any of the things you have.
Okay.
So, this is your listings.
Then, yeah, just religious about those open for inspection invites. Like, hey, come and take a look.
Yeah.
This is where you can quit the neighbors, because statistically speaking, you know, within six months of your property coming on the market.
There's property and one of the neighbors will come on as well.
Yeah.
Okay, auction invites if you do auctions,
but we want to focus on that 250 meters radius,
500 meters radius, you know,
and just really follow up with those sole results.
And this is all about being really organized
and there's tools out there to help you
to do all of this, there's CRMs
that have this functionality
that actually helps you do this as well.
Okay, so no.
I mean, that's what we talk about tech as well.
You know, there's so many things that help us now
that we never had to use ago, you know,
so that some of the things that we're going to talk about,
who isn't it?
100% yeah.
So, and look, there's always evolving.
And I always say, look,
this type of activity, it's not just, you know,
it's still done with tech,
but if you don't have time to do this,
there's other like offshore or, yeah,
there's actually affordable offshore people
that can do this, like there's other companies.
I know if you have any that you've worked with offshore,
but there's this emerging one is wingman.
You know, that's pretty popular and there's affordable staff.
There's all sorts of different models to have people
that actually do all this for you.
Yeah, definitely, definitely.
I don't feel like you have to do everything.
Yeah, exactly, exactly.
And you've got to get to that point.
You know, like I talk to some agents
and they're brand new into the industry
and they're like, I've got to get a PA.
No, you've actually got to learn how to do it.
You don't have the money to pay a PA yet.
You've got to get to that point where, you know,
you're getting the results that it's worth it, you know,
or you are in a position where you can afford it
and they're doing the little bits and pieces
that you don't want to do, you know,
but you've just got to be careful.
You've just got to balance up that expense.
No. Yeah, yeah, that's true.
Yeah, the main things I just wanted to share today,
you know, it is to me, you know, fundamentals.
A lot of agents probably heard of a lot of that before,
but they're sort of, you know, let it go a bit.
Yeah.
Now's the time to tighten it up.
No, the numbers do these core activities.
Really found, found it in, you know, setting up the data
in the CRM and doing all that.
Yeah. And what you'll find over the next six months,
there's, there's solutions that will come out
and just automate a lot of this for you
to help you streamline and get in the flow of all this, right?
To make it super simple, right?
So that's what's emerging.
And it comes back to the clean data.
It's worth spending time to tag it properly,
to categorize it properly, to have the right details,
to have the right information.
You know, we're so busy sometimes that that doesn't happen,
you know, so just make time at the end of the day,
even if it's like 10 minutes at the end of the day,
religiously, you just update your database, you know,
just go in, categorize, tag, put the notes,
because you forget, the next day you forget,
who was that again, I can't remember, you know,
and you want to have those details there.
Next time they ring, you can just quickly look up,
you know, I know exactly where they are.
And you sound more professional
because you remember who they are
and you remember their situation and everything else.
So the more time you have, you know,
the more professional you're going to look as well.
Correct. And just to extend what you're saying,
that's great.
I think about the more data,
because if you only have like three people in your database
around a listing, right, that's, that's,
that's probably not ideal, right?
You want to have 30 or 50.
So that data is actually sitting in ID for me, right?
So see, there's two things.
You either, and a lot of good agents
who got ID for me accounts, they're doing searches,
they're doing the work, right themselves,
and they actually have to have a few things
in front of them, they have their CRM ID for me,
and they have access to, you know, call logic
or price finder to see, okay,
or can I see who owns this property, right?
Yeah, definitely.
Yeah.
You know, what I've described before
is a growing trend as well,
which I'm working with clients on is to import
or get hold of all that data.
Like if you say, I want, I want all the data property owners
value property owners in a suburb,
that means that if you've got that in your database,
it's less resistance.
It's actually at your fingertips,
you can actually send a message to everyone,
or most people that live around listings,
okay, they're on the market.
100%. Yeah, cool.
All right.
That's all you can do.
Perfect.
All right, so next, we finished that now,
we can talk about what is out there, yes?
So AI, what is out there,
not necessarily what we're recommending,
but what some are using.
So what are some of the things that they're using?
I'll look, so let's come back to that,
you know, remember how we're going through,
you know, posting, creating content and images,
those sorts of things.
I'm just, what's happened now is, you know, mid-journey.
So if anyone hasn't played with mid-journey,
and if you're unsure, just type in Google,
how to use mid-journey, and we'll tell you everything,
okay, but it's really worthwhile
because that means you can create really cool images.
You know, that whole engine's been upgraded.
Yeah.
So just very recently, okay, in the past week or two.
So it's version six now.
The images are much, much better.
And so remember past episode, we did image of Tom Cruise
or something like that in front of a house
of the real estate agent, but you guys,
anyone listening, they could,
the prompt actually is imagine, right?
For the slash imagine, and then you say,
okay, correct this image, and it's really powerful.
The detail, but what we're leading to is video.
Short video clips, okay?
So if you want to have little filler,
little video clips for social media, or whatever you like,
that is created a very low expense, just by a prompt,
and you put really high quality videos and images
by mid-journey, okay?
And type it to what you want as well.
Yeah, correct.
Yeah.
So content generation, creation and distribution,
the cost of that is really coming down right now.
Yeah, right.
So basically, what?
The more people that get in on it,
like the more companies that get in
and they'll get cheaper and cheaper as it does, doesn't it?
100%, yeah.
Yeah.
So that's one tip and just to remind everyone
that there's more and more solutions out there.
Anything that's so many AI companies out there
that are really helping
with anything they want to achieve
around SEO, website, content, creation, all those things.
And maybe just, I'll put a few.
Don't want to overwhelm people,
but maybe put in three in the show and hopes
that you can think of.
Of course, awesome.
And so we're going to talk about
there's some agents now that are using AI
to make phone calls as well.
Yes, correct.
So I heard one the other day,
and it sounded really good actually.
You couldn't even tell,
but then I was talking to somebody else
who had one of those phone calls
and they said to the AI person,
what's your last name?
Great, because they said this is Greg or something.
What's your last name?
Greg.
And he said, and the AI said,
I'm sorry, I don't have that information right now.
You know, you've got to be careful,
you know, using that sort of thing,
it sounded good and whatever,
but how bad are you going to look
if it's like, you know, those things happen?
You know, and obviously it'll get better and better.
But, you know, to me,
I don't like those things personally.
I think you're better off to say
what it is at the start,
rather than try and, you know,
try and report that it is a real person.
I always feel like,
hi, you know, I'm such an assistant
and blah, blah, blah, blah, blah.
You know what I mean,
rather than, hi, this is Greg and data that.
Really good.
Yeah, I like what you're saying there.
And the reason I bring this up
is because like my Facebook feed
is full of ads of companies, you know,
promising AI calls for real estate.
Yeah, and they can do like,
what do they say?
How many can they do in an hour?
It's unlimited.
Yeah, that's right.
So it's just like...
And a budget, usually.
On a ghost calling or something,
what do they call it?
No, this is not ghost calling.
Ghost calling is basically where
you've got a miss call,
but it never actually rang.
Yeah, it goes straight to the voicemail.
That's what I thought this did.
Oh, no, it doesn't.
Yes, sorry, sorry.
Now, this is a conversation, isn't it?
Yeah, right.
Ghost calling is...
Yeah, that's right.
It goes straight to the voicemail
and it would be high.
This would be okay.
Yeah.
Yeah, it's been around for a while,
but the AI calling is, yeah, like you said,
it's like a real phone call.
Yeah, so what I...
So what I, what I,
this is my belief in this at the moment,
is probably good for inbound calls.
Yeah.
So if you, if you want to make sure
that you've got all your calls answered
in the office or via mobile,
then inbound calls, we can say,
hey, hi, it's John, just an AI assistant.
So that's where you can actually easily say that.
Just want to make sure that we can pick up your call
and help can please tell me what you'd like help with, right?
So something like that.
Yes.
Okay.
Great.
Outbound calls, like you said,
the technology is still got a bit of way to go.
There are some mature models up there
that are worth considering, but a lot later.
I mean, if I suspect something's an AI,
then I'll keep asking questions
until I find out it is.
You know what I mean?
It'll be, like on a bot, you know,
it's like, are you a real person
and then I'll say something else?
And then it's like, you're asking different questions
and then you get, okay, you are, you know?
Yeah.
Yeah, I think a lot of people,
they'd appreciate if they knew if it was an AI.
I think it's true.
Yeah, yeah.
So I do have a client who's looking to do outbound calls
by AI, so we see what that goes.
Yeah.
And I'm talking to other agencies
where they want all their inbound calls answered.
Especially.
It's a numbers game.
If they can do 10,000 calls in an hour,
you know, it's going to be some aren't going to be successful
and some a lot are.
You know, if people don't ask those questions,
I guess it's just a numbers game, isn't it?
Yeah, yeah.
So how usually is charged is like $20 per hour?
So that's that's length of phone call, right?
So time in the phone call.
So you've got, you've got to consider your budget.
And it's not just $20 from limited calls.
It's here, like $20 for an hour.
So they're making 10,000 calls.
It might be equivalent to four hours or four, four hundred.
Yeah.
Yeah.
Yeah, yeah, yeah.
So I say, it's a different concept
because time is different, isn't it?
You're not paying someone on an hourly rate.
You're paying for that exact length of the phone.
Or connect to hang out.
Yeah.
And he gets made it keep, I shouldn't say that.
Actually, I'm saying this.
If you get somebody who's talking a lot,
then that's, you know,
that's obviously going to increase the costing as well.
And then if if if a long conversation,
the AI bot needs to have sophistication built in,
you've got to handle that.
Usually, you know, the less sophisticated don't.
And there's a lot of training that's involved.
So if anyone goes down that path,
please do a lot of testing.
Yeah.
And yeah, it's probably not the amount of testing
that's probably required.
It may not be the best use of an agent's time.
Yeah.
Yeah.
To achieve that result.
But yeah, it's interesting space.
We'll stay tuned if I hear stories or report back to you.
Sure.
And then we'll just say what about chat bots
and things like that?
How much of they advance now?
If you've got any any chatbots.
I'm not I haven't really looked into chatpots too much.
OK.
But my my thing about chatbots is it's a matter of, you know,
traffic.
Is it really worth it?
Yeah.
And does it service service, you know, beyond what's already on
websites?
I've seen some pretty good ones.
You know, sort of, yeah, one of our guys actually in the XP
does it quite good, you know,
I mean, they're getting better and better all the time too,
you know, but again, I would say that I am a I'm a chatbot
or a virtual assistant or something like that, you know?
Yeah.
Yeah, that's right.
There's some pretty good ones out there.
It's a matter of well, if you're investing in putting
on your website, then, you know, how many people
actually use it, what are the outcomes and just understanding,
you know, are you really getting the outcome that you want
to achieve in the first place?
Right.
I just want Egan.
I couldn't think of his own for a second.
Sure.
Yeah.
If it doesn't.
But, you know, he does it quite well.
Like he's got like, you know, you're coming off an ad and then
it's like, you know, would you like a market appraisal?
What's your address?
Oh, is this your property here?
Here's another photo of your property here.
Here are some comparables while I just check and, you know,
it sounds really believable.
Like it's a really good conversation.
So there's some really good ones like that too.
Yeah, right.
That's where AI is going.
Like I just think, I think it's exciting.
I think it's, you know, even if you don't do it, but you know,
it's out there, you know, and you can just sort of follow along
and see what's happening.
But, you know, it's still a long way to go and some things.
And, you know, I just think it's interesting to sort of know
what's out there.
Yeah, definitely.
I think that how I said is you don't want to get too caught up with that.
You just want to qualify quickly.
And if it's at a certain point, we want to exit the technology.
And get a human involved.
Yeah, that's right.
Right.
So you don't have to be too clever in mind.
Yeah.
Yeah.
With all this chatbot stuff.
So, so that's, that's really recommend.
You know, getting a person involved as soon as you realize,
actually, this person does need to have a phone call.
And that's where that's where the transaction trust is built.
Agreed.
So with those ones that are calling, you know,
say that the ones that are calling it's a two way conversation.
So how do they then deliver that to the agent?
Do they do like a summary of all of the calls?
Like how is it actually?
Yeah.
Of course, how does the agent I wanted to get access to the data to know
who's the hot one?
Who's not?
At the moment, most of the solutions out there are not connected
to their CRM at all.
Okay.
That's one thing.
So,
so they either have to log into another platform or they get an email.
Right.
So, you know,
you know,
you just need to be double into,
enter into their CRM and copy and paste it and all that stuff.
Yeah.
That's,
that's a very cumbersome thing too.
But if, if on one of those 10,000 calls it does in two hours or whatever,
if a seller,
if somebody says,
actually,
I would think about selling.
Like,
is it,
they've got to say those words and then that's sent to the agent.
Or does the agent have to go through each conversation and find it?
Are you to be transcript?
Yeah.
So usually there's a transcript.
But that will actually summarize the entire conversation into key points.
Right.
And then that could be shared with the agents.
And then it might be tags or something might be,
yes, I'm thinking a selling could be a tag.
You know what I mean?
Not that.
But if they say a certain word,
you might be able to filter through that word or something like that.
Because I was looking for intent.
Yeah.
The certain phrases to say,
okay, this,
if they say things like this,
then it's a yes.
Well,
you know,
whether you're passing on.
Yeah.
That's going to be interesting.
It's going to be.
Yeah.
So when you get a voice call,
when you get a phone call and you think it might be AI,
ask some tricky questions just to see if it is.
Yeah.
And some of them are not so great.
There's a big gap.
Some of those recordings you listen to.
It's like,
for them to respond.
It's like three seconds.
Yeah.
That's right.
Exactly.
You're still there.
Yeah.
Yeah.
So yeah.
Yeah.
Yeah.
All right.
Thank you so much for another episode.
Let's talk about real estate.
And then yeah,
see you next week.
Fantastic.
All right.
Thanks a lot.
Thank you.
See you.
Bye.
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