Topic: Inventing - Beware The Big Black Abyss!

Session 1:

Rita and Michael will talk about The Big Black Abyss!

Session 2:  

Inventor: Michelle Fuhrer

Product Name:  Liberte

Phone: 505-710-3598

Email: [email protected]

Website:

Bio:  The Liberté device is the pinnacle of personal protection technology. Designed with concealability and ease of use in mind, it offers users the peace of mind they deserve in any situation. This compact yet powerful device is a must have for anyone seeking to assert their right to safety and liberation. 

 Questions: 

1.     Chelle, pleases tell our listeners about Liberte.

2.     So you are about ready to step into the Big Black Hole we call marketing.  What have you done so far?

3.     What’s the long plan?

Session 3:

Inventor: Wendi Short

Product name: Float No More

Phone: 618-979-2655

Email:  [email protected]

Bio:  This is my first patent.  I've had this idea for over a decade.  I have always braced myself or tightened muscles in order to stay fully seated in a hot tub.  I virtually could not even use a lounger without floating away.  This was a solution to my own problem.  Every time I used it around others, they wanted to use mine.

Questions:

1.  Wendi, tell our listeners about the Float No More.

2.  You are currently selling online and at local shops.  So how’s it going?  How do you get the word out?

3.  When it comes to marketing, I am sure you feel like you are floating all alone in a deep big pool with no Float No More.  What’s the plan?

Session 4: 

Industry Expert: 

Industry Expert: Kevin Cody

Founder and CEO: FLI Products

Phone: 630 240 0819

Email: [email protected] 

Bio:  As the founder of First Light, Inc. and FLI Products, I’ve spent over 20 years bringing Made-in-USA products to life—from concept to national retail placement. Our product line, including Blade Guard®, Flex Strainer™, Tomato Crater™, Cordsafe®, and more, has appeared on shelves at Walmart, Menards, and Scheels, helping homeowners and outdoor enthusiasts solve everyday challenges. My passion is guiding inventors, manufacturers, and retail buyers to create win-win opportunities, whether through product launches, consulting, or strategic partnerships.

Questions:

1.     Kevin, for new products, all teed up and ready to go……getting it to the consumer is like jumping into the Big Black Abyss. How do they get it to a needing consumer? 

2.    How can consumers help?  After all, the consumer is the beneficiary of the new products.  How do we tell them what is new?

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