Topic: Marketing v. Market Research | Feat.: Keith Ott, Derry Griffin, & Michael Green

For this week's segment of Invent America, Michael King and co-host Rita Crompton discuss "What is the difference between Marketing and Market Research?" with inventors Keith Ott (Pre-Vent)and Derry Griffin (inventor of products for caulking guns), and marketing expert Michael Green.

Rita Crompton, known as "The Inventor Lady," is an industry expert with decades of experience helping innovators develop their ideas into sellable products. Her knowledge and expertise covers all aspects of the invention process - patents and trademarks, engineering and manufacturing, crowdfunding, marketing and selling, and licensing. Ms. Crompton has helped inventors bring to market everything from full size functioning tractors to baby products - there's a reason she's called "The Inventor Lady."

Michael King, known as “the Cajun Contractor,” has been in the home improvement and home construction industry for nearly three decades, first by working for a home improvement company and then becoming a fully licensed general contractor owning and managing his own home improvement company. For more than a decade, however, his knowledge and expertise as a general contractor have been put to use by hosting the nationally syndicated television and radio program HomeTalkUSA.

Listen to HomeTalkUSA's "Invent America" segment every week LIVE on Genesis Communications Network ("GCN") Saturdays from 3pm to 6pm CT, and is also available to stream or download at https://hometalk.info.

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