Topic: Tricks and Tips in Successfully Marketing Your Invention to the Consuming Public

Rita’s first guest for this episode of Invent America Radio is her industry expert, Dave Streen, Owner of EdgeTools.com, a purveyor of a full range of Shop  PDR (“Paintless Dent Repair”) tools. Dave has brought over 100 products to market and he shares with Rita some of the secrets of manufacturing products and, more importantly, the lessons he learned along the way both in the development of those products and also the things an inventor needs to watch out for in bringing those products to market.

Rita’s second guest is Duane Genzlinger, inventor of The Box Slider and The Snapper. He and his partner Jerry Hanley started a construction company building custom homes in Colorado, and have used their years of experience in construction to invent new products helpful to builders and building contractors.  The Box Slider takes care of misplaced junction boxes that collide with wall trim, while The Snapper is a product that enables you to “snap” a chalk line without an additional person and without a fastener.

Rita’s third guest is Chrissy Henderson.  Chrissy and her husband the developed the “Gear Trakr” system.  The "Gear Trakr" system, including both the physical tags and the companion app, is designed to help individuals and organizations identify and return lost or misplaced items. The system primarily relies on Near-Field Communication (NFC) tags that are attached to personal belongings like backpacks, golf clubs, or band instruments. When someone finds an item with a Gear Trakr tag, they can scan the tag using the Gear Trakr app, which then allows them to return the item to its owner. 

Rounding out Rita’s guests, Dave Streen returns to discuss “inventing wisdom” and tips and tricks to move your product sales forward once you’re invention is up and running as a finished product and now you have the daunting task of trying to sell it to the consuming publicCome and learn everything you need to know to become a successful inventor by learning about the steps required to get an idea out of your head and into the marketplace.

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