Trauma Isn't What You Think: The Survival Patterns Driving Your Money & Decisions - Larry Yatch

In this episode of What's Your Deal?, Matt Uhler interviews Larry Yatch — former U.S. Navy SEAL officer turned entrepreneur strategist and high-performance coach — about the unseen survival patterns that drive decisions in business, money, leadership, and relationships.

 

Larry explains why most people misunderstand trauma: it's not about the event — it's about the subconscious strategy your brain adopts to survive when your perception of control is taken away. Those strategies can create success… but they can also create burnout, misalignment, and self-sabotage if they remain unrecognized.

 

Matt ties this directly to what he sees in real deals: sellers backing out at the finish line, leaders who can't rest even when they "have everything," and entrepreneurs who keep grinding because their subconscious equates love, worth, or identity with pain.

 

If you're building a business, leading a team, negotiating deals, or trying to grow your income — this conversation will help you understand what might be running the show underneath your conscious intentions.

 

 

Timestamps

 

 

0:01 Intro + Larry Yatch background

 

 

2:57 SEALs, injury, entrepreneurship as "freedom" (and why that's often a lie)

 

 

10:25 Trauma: why most people hear the word wrong

 

 

11:54 Trauma comes from survival, not the experience

 

 

14:34 "Perception of control" and how survival lessons get formed

 

 

17:21 Subconscious vs conscious: why we feel stuck

 

 

20:35 Deals falling apart: sellers torpedoing outcomes

 

 

22:05 Trauma size = dysfunction today (not what happened)

 

 

26:35 Creating external fights to validate internal struggle

 

 

28:30 CEO trauma as the limiter of a "structurally sound" company

 

 

30:11 The 4 domains where trauma shows up (money, relationships, health, purpose)

 

 

33:22 You don't need to relive the worst moments to change behaviors

 

 

36:19 SEAL story: fighting to deploy — why perception of control matters

 

 

40:00 Matt's personal story: success rising, panic rising

 

 

46:27 Where to find Larry + his work (financial trauma)

 

 

48:04 Gratitude + who helped Larry start healing

 

 

Resources & Links

 

 

Connect with Larry: 

 

 

Website: https://financialtruepath.com

 

Instagram: 

 

https://www.instagram.com/larryyatch

 

https://www.instagram.com/larryyatch

 

LinkedIn: https://www.linkedin.com/in/larryyatch

 

trupathmastery.com

 

 

Connect with Matt: 

 

 

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