[TREND WATCH] Influencer Julia Engel on prioritizing her own brand

Over the next few weeks, we’re bringing you bonus episodes of the Glossy Podcast. Glossy Trend Watch: Influencer Edition features interviews with some of the most prominent fashion influencers on how they’ve used their success and social media followings to launch major brands. Our guests made the leap from interacting with existing brands online to creating some of their own. For our first episode, Glossy senior technology reporter Katie Richards sits down with Julia Engel, who leveraged her fashion and lifestyle blog Gal Meets Glam to build the Gal Meets Glam Collection, a fashion brand focused on timeless, classic pieces including dresses, coats and sweaters. On the first episode of our limited series, Engel talks about transitioning from blogger to brand founder, learning the ins and outs of the apparel industry and finding the right wholesale partners.