Trust Is the New Currency in Health: Transparency, Bias, and Sponsored Wellness

Ladies and gentlemen, welcome to the beautifully broken podcast. I'm not here to

wind debates. I'm here to help you feel better. We'll use research, biology, and

lived experience to find what actually moves the field. Foundations first,

tools second, pipe, last. Welcome to the show. So attention might be the

ultimate commodity in a capitalist economy. And I'm saying that as someone who

understands both sides of the equation, I really do. As a consumer, I've been

the person genuinely suffering. I'm on the struggle bus, I'm scrolling, I'm

searching, I'm trying to find a real solution when one wasn't yet available.

And then as a person who works with different companies or brands as a

business, I also understand what it means to stay above the watermark to

remain sustainable to to keep the eye on the prize and keep surviving month after

month without burning a hole in the ground. So this episode is really about

building impact with integrity because the truth is we're not going to put the

genie back in the bottle when it comes to social media. It's not going away.

Sometimes I wish it was. I got to be really, really honest with you. So instead of

pretending that's going to happen, I think we need principles for how we show up

inside of this new model because social media is not an experiment. It's community,

it's news, it's identity, it's aspiration. And for a lot of people it's coping. And

here's a question I keep asking myself, what if we reclaimed even a slice of

our weekly attention? What would change if we traded a few hours of dopamine

loops for the boring but the life changing fundamentals of sleep of movement,

sunlight, breath, relationships and nervous system regulation? Because if

attention is the commodity, then truth is going to be the currency. And nowhere,

I'm telling you, nowhere is trust more powerful or more easily abused than in

health. And because this is a sandbox, I spend most days in. I am very reactive to

it admittedly. And this is why it's been on my mind. If you saw the show last week

with Renee Bells, a good friend, she's also part of the dynamic duo, the biohacker

babes, we started to say this word health fluence and it just said it. And all

week long I've been playing with the term. And so I wanted to define it. And I think

health fluence is influence used in the direction of genuine well-being. Less of

how do I go viral? And how really like how do I help more people get better

results without misleading them? It's a commitment to make my content or your

content if you're listening to this in your creator, a bridge to clarity. Not

just another source of noise. And Lordy knows there's a lot of noise out there. I

think, I think, you know, advice in general telling people what to do is very

noisy. What I find far more helpful than advice is

principles, guidelines, guidelines that help me ask better questions and help me

in my decision making process. Now I've done a lot of shows on guiding

principles. And if you're in the biological blueprint, we talk all about

principles. And we use these as guidelines. I like that analogy of when you

first went to your first bowling alley, right? They put the bumpers in there. So

the ball wouldn't go into lanes. And that's what we're really doing. We're just

creating a safe playground where you can make better decisions. But before I

get into the principles, I want to remind people about something that quietly

destroys the truth in this process of making decisions in the health space. And

that is othering. And that is the reflex of those guys are bad. We're good.

It's subjective. And it's usually a persuasion technique

designed to trigger the tribal part of your brain. So you feel safe

buying what you were already going to buy. I get asked all the time, why should I buy

from your company? You know, why are you good? And the other guys are bad. And it

always hits me funny. Because what quality of information do you think you're

going to get from the Ford dealer about the shortcomings of a Chevy?

Probably biased information by design. Most of the time, people don't ask that

question because they want truth. They ask it because they want reassurance.

They want to feel and believe like they made the right decision. A better question is what are

the trade-offs? What are the constraints? Who is this for? Who is it not for? Why should this be

in my practice? That's how you get clarity without letting tribal marketing do your thinking for you.

This works for both brands and companies and consumers. Now, let's talk a little bit about

these working theories and my principles. So number one is going to be embodiment, plus knowledge,

plus reproducibility, reproducibility. If you want to influence in health, you can't just have

opinions. You need training, you need lived experience, and a path someone can realistically

recreate in their own life. Your breakthrough story matters, right? I have a breakthrough story and

it might be the very thing that gives somebody hope, but it doesn't automatically translate

to everyone's biology, their context, or their terrain. So when we share our experience,

we do it with confidence, but hold it with just a sprinkling of humility, because the story,

my story about Freddie moving through cancer and Lyme and mold and multiple surgeries,

right? It's a story about data, but it's not the whole data set. I've lived with some things,

right? That doesn't make it the universal answer. It makes me someone with valuable data and

responsibility and how I use that story. So principle two kind of builds off principle one,

most of these do, and that is don't turn your comeback story into a universal protocol.

A lot of people struggle for years, just like myself, then they finally find one thing that

helps them and it really does help them. And understandably, they want to shout it from the

rooftops, but one person's breakthrough can be wildly specific. For a lot of reasons, right?

Their story, their deficiencies, their environment, their diagnosis, even the emotional dynamics

in that season of life. So the ethical move is to share what worked for you, name your context,

the variables, and the limits. This is what helped me. Here's what I tried first. Here's what I

measured, and here's why it might not be your answer. That's how you give hope without accidentally

turning your story into somebody else's pressure. One of the biggest turning points in my life

was buying an amp coil. That is a PEMF device that also uses frequency therapy. It transformed the

way I was responding to abdominal adhesions. The experience of going to the emergency room and

multiple surgeries, it stopped. And I always give that story to say, I believe in the science,

I understand what it does. For me, it was incredible. You need to put it on your body and your finances

and where you're at and your journey. It may be a good tool now. I believe it's good for 99% of

people, but I can't say it will be the turning point in your process. And that's how I have to

deliver that information. Even though I rave about it, I just used it 45 minutes ago, and my bed,

while I was writing all this, because it does help with energy and pain and focus and all the

things. But I have to frame it for me to be an integrity. So moving into principle three,

understanding the incentive bias and parrot with radical transparency. Pretty simple, right? Your

brain is wired for positive reinforcement. It's like a Pavlovian dog. The bell rings, you drool.

And once you're rewarded for an opinion, it becomes extremely difficult, sometimes borderline

possible to see your own bias and the blind spots. That reward could look like a like on your

Instagram page. It could be praise. It could be money. It could be affiliate fees. It could be a

sense of belonging, even the feeling of feeling right. And that feeling can lock a belief into

place before it's ever been vetted before it's ever been tested in a double-blinded trial, right?

And that feeling can lock a belief into place before it's really been tested in the field.

So if we're going to do this, right, if you want to inspire people in the field of wellness with

integrity, we have to treat transparency like it has to, I made this up right now, it has to be

oxygen. You have to breathe it. If there's an incentive, say it. If you're unsure, say so. If it's

a personal experiment, label it as such. Transparency isn't just an ethical code. It is a long-term

survival for your company, for your brand. And it's the difference between influencing someone

in a manipulative manner and influencing in a way that actually helps people.

And this is where the holistic world and in my experience needs to look in the mirror. I almost

dropped an F bomb there because incentives exist in conventional and holistic medicine.

We all roll our eyes at pharmaceutical commercials during a football game. At least I do.

You have rheumatoid arthritis and then a 60-year-old does a cartwheel and

and head presses a child above their head. I was convinced I needed celibrex when I had RA.

Guess what? It did not do that for me. But the same machinery shows up in in the wellness,

just we wear cleaner clothes. There's a trusted educator. There's beautiful lifestyle

fairly aiming. There's a daily ritual, right? We use that language. It's just a daily practice

with sponsorship that is woven into the background. It's woven into that authority. Guys,

I love Andrew Huberman. I think he's brilliant. He's clearly way more attractive than I am. He

has more muscles. And I think he's brought a lot of people into genuine curiosity about physiology

and health and biology. And I'm not here to condemn anyone. I'm just here to name the reality.

When a platform gets massive, the content machine needs funding. So when a brand writes a check,

I understand how that happens. But the audience also deserves to know what's paid,

what's personal experience, what's still uncertain, and what's changed over time,

especially when products are expensive and the evidence isn't always clean as within the marketing.

Right? I'm not a huge fan of AG1 is a green supplement. You know, there's a very popular study in

which Brian Johnson is circulating that there is no benefit over a placebo to shift the microbiota

and gut health is on the claim of the product. You know, they talk about the Juve Red Light therapy

panel. That panel is incredibly expensive for the light and the frequencies and the irradiance

that it gives. I think it's four times too much, but they're a big company. So I do understand it,

which brings me to a shameless self-plug. This is a little tongue and cheek, but I'm actually

serious. One of the benefits of listening to a micro influencer like myself, a person of

influence, like the beautifully broken podcast, is that I can produce this show every single week

on a shoestring budget. In fact, I am editing this episode myself because it was late to the team.

I don't need sponsors every single week to keep the lights on. That gives me a lot more flexibility.

It gives me less pressure to force fit a brand into every episode. Now full transparency.

Many of the products that I share, I do have an affiliate link, but I say that in my store.

I say that on the clothes out on the podcast. And I do earn a commission if you purchase something

through them, you don't pay extra, but they support the show. Also, everything I use,

I talk about simply because I use it in my home. I use the Bimini bathtub machine. I use the

amp coil. I use light path LED. I use the penguin chiller. But I'm going to tell you what,

they're just things in my home. And micro influence, which I consider myself, again, not to diminish

the platform, but it really does have its perks. There's lower overhead. There's fewer strings.

And there's more room to keep the signal clean.

Moving on to number four. Stay within your scope. Stay in your lane.

Passion and lived experience do not automatically equate qualification,

especially when it comes to treatment decisions, supplements, medications, complex conditions.

If you're a practitioner, don't practice outside of your scope. If you're a creator, don't

cause play as a clinician. And if you're a consumer, don't outsource your discernment to someone

because they speak confidently. Podcasts, social media, it is a jumping off point

for your research and discovery with your care provider. I really do believe that. I know it's

not always possible to do everything through a provider. Lordy knows I did a lot of the things

that I've discovered that are beneficial through mistakes, but I've also almost hurt myself.

I've also set myself to the emergency room. You know, I need to do a biohacking fail

because it happens more than I would like to admit.

Now, I really do believe we're coming to an age where we're going to have

true personalized health. I think we are moving to a world where interventions are going to be

guided strictly by terrain markers, nervous system tone, genetics, and functional data,

but we're not there yet. It's not at scale. Some people are doing it. It's not yet at the precision,

the precision that we pretend that we already have. It's a lot better than it was 40, 50 years ago.

So, the posture today in this space has to be humility, has to be cautious, and most of all,

my favorite word of 2024 and 2025 is curiosity. Keep learning, keep testing, keep updating,

and empower the basics while the precision tools mature.

And this really does lead into like one of the last things I want to talk about. It's not labeled

as a principle, but what I call the safe zone of health fluids. And this is where you can kind of

take the guard rails down, your suspicion a little bit. The foundational principles, nobody can

argue with. Movement, quality sleep, sun exposure, natural rhythms, sweating, heat exposure,

sauna is a practice, not a miracle cure. Cold exposure is a practice, not a miracle cure,

depending on your your biology and your time in life and your need and your nervous system tone,

conscious language. What about what about narrating your story in a way that supports your healing

agency? You can change lives without prescribing a simple supplement by guiding people back to

foundations. And here's the reality check in the US. We're not doing the basics. Guys,

ladies, gentlemen, however you identify, we ain't doing the basics. We live in a world where

medicine is more advanced than ever. Yet chronic illness is everywhere. Health span is actually

shrinking. Even when our lifespan is stretching out, the gap is not knowledge. It's implementation.

It's environment. It's attention. As a person who has all the fancy things in my home,

it's the things that I do every single day that are lifestyle adjustments, like trying to get

outside within 30 minutes of waking. It's managing junk junk light. It's it's it's

sleep hygiene. These are the things that move the needle year after year.

You can always rocket your energy to space, but you're going to bounce back to your baseline.

Right? There's a great quote there that I can't remember right now.

So if you take nothing else from this episode, take this one thing. Health fluence is not about being

loud. It's about being clean, clean incentives, clean scope, clean language, clean foundations,

in a relationship with your audience that's built on trust, not persuasion.

Every few months, there's a voice that creeps in to my head. This is we don't need another podcast

Freddie. There's people that are smarter than you with more degrees, more knowledge. Just stop it.

But I always come back to the truth and that is I learn so much from doing this show every single

week, whether it's a solo episode or it's talking to a practitioner or a survivor.

And so I really do this for me, but I invite you guys along for the ride.

I hope you love it. If you listen to the show, you don't subscribe. If you've never left a

review on Apple or Spotify, it makes the world go around. We're going to close this one down

with just again, I have to go matter, right? So I want to thank the sponsors who make this show

possible. And number one is silver biotics. They've been with us for it's guys. It's going on three

years. And that is this beautiful nanoparticle silver that's in all their products, whether it's

the recover cream for post gym soreness with all these clean ingredients like

jojoba oil and magnesium or it's their immune support, which I just used the other day after

a brutal sinus infection. I love them. You can visit their site and you can co-use code

beautifully broken. That'll be in the show notes. Our other sponsor is catch bio. Catch is a

platform dedicated to early cancer detection. It's also dedicated to adjusting the

lifestyle factors that play into your risk for developing cancer in your lifetime.

This is a platform which creates literal tasks and to-do lists like testing rate on in your home

or getting a colonoscopy or knowing your PSA. There's far too many things to keep track of.

And as you check off these items, your risk goes down. For this, you can use code

beautifully broken at catch bio. You can get a free week trial. You can try it out. You can see

your risk score and you can see how you can develop a relationship with this app and change the

landscape of cancer. You know, I really do. First of all, here's the reality. I couldn't put a sponsor

on if I didn't truly believe in it. Really and truly. And the last one is just light path LED

because I think they'd provide one of the best red light therapy solutions in the market.

There's a five year warranty. It is a family owned company. It is a veteran company.

And there's no flash. There's no gimmicks. They make a product which is arguably one of the

one of the strongest in the industry and they have a great price point for any entry level.

That's light path LED code beautifully broken. Friends, that's it. I'm going to close it down.

I'm super proud of this episode. Hope you're loving the content. Hope you're loving the

relationship we're developing. And I will see you next week. Big love.

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