Trust Your Gut or Run the Numbers? Here's What the Research Says About When to Use the Decision Matrix

We're breaking down the gut vs. data debate, what the research says about when trusting your gut works, when it quietly leads you off a cliff, and a simple decision-making tool called a decision matrix that will take the noise out of hard choices and help you make decisions you can live with.

STUDY CITATIONS

1. Dane, E., Rockmann, K.W., & Pratt, M.G. (2012). When should I trust my gut? Linking domain expertise to intuitive decision-making effectiveness. Organizational Behavior and Human Decision Processes, 119(2), 187–194.

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