Trusting Your Vision: Building and Believing in a Brand for an Untapped Market

Summary
In this episode of Serious Lady Business, host Leslie Youngblood interviews Sally Mueller, co-founder and CEO of Womaness, a brand dedicated to changing the conversation around women's health and menopause. They discuss the challenges of educating retailers and investors about menopause, the evolution of conversations surrounding women's health, and the importance of community support. Sally shares her journey of building Womaness, the lessons learned along the way, and her vision for the future of the brand. The conversation emphasizes the significance of trusting one's instincts, the value of diverse support, and the empowerment of women in navigating menopause.

About Our Guest

• Sally Mueller
• Co-Founder and CEO of Womaness
• Womaness
• Connect with Sally on LinkedIn
• Connect with Womaness on LinkedIn, Instagram, Facebook, TikTok, and Pinterest

Key Takeaways

• Trusting your instincts is crucial when building a brand.
• Diverse support is vital for a successful business.
• Investing in customer service builds trust with consumers.
• Starting a business can happen at any age.
• Hindsight can provide valuable lessons for future decisions.
• Avoiding celebrity endorsements can create a more authentic brand.