Turning Podcast Data Into Opportunity with Miguel Gonzalez, Founder of PodcastDB

Ever wondered how top marketers and podcasters find and pitch the right shows—fast? If you are tired of shooting in the dark when it comes to podcast growth, guesting, or sponsorship this episode of PodcastingTech is tailored for you. Get ready to uncover the tech and tactics that make podcast outreach smarter, more accurate, and more profitable.

Today, host Mathew Passy sits down with Miguel Gonzalez, owner of PodcastDB, a platform packed with actionable podcast data, intuitive search, and breakthrough advertising tools. 

From navigating the challenges of building in the podcasting space to how Miguel’s team estimates audience and streamlines PR outreach, this episode is loaded with real-world takeaways for podcasters, agencies, and brands alike.

Why This Episode is a Must-Listen:

• Get a behind-the-scenes look at the realities and hurdles of building a podcast-tech SaaS
• Discover how to leverage data to find and pitch podcasts in your niche (or find sponsors!)
• Learn what’s on the horizon for direct podcast monetization—and how you can get ahead
• Bust myths about podcast data accuracy and control over your show’s online presence

In this episode we cover:

Miguel’s Journey: From Sales to PodcastDB: Miguel shares his background, how he acquired PodcastDB, and the challenges he faced being a non-technical founder. [00:00:45] 

What is PodcastDB? Key Features Include: New hosting platform with direct founder feedback, outreach database of over 3.4 million podcasts, and downloadable info on contact, socials, and more. [00:04:32] 

Where PodcastDB Data Comes From: Details on RSS scraping, data fields housed in RSS feeds, and data limitations [00:06:16] 

Data Accuracy and Listener Numbers: How PodcastDB estimates listenership and ad rates (and why podcasters are skeptical) [00:08:10]

PodcastDB’s New Ad Buying Feature: Step-by-step on how advertisers can directly buy podcast ads and how revenue sharing works [00:11:23] 

PodcastDB Target Market: Ideal profiles: PR agencies, marketers, brands, podcast hosts, and aspiring guests [00:14:34] 

Risks & Industry Dynamics: Discussion of CPM rates, quality control, and risk of new tech undervaluing podcasts [00:17:44] 

State of the Podcasting Industry: Miguel’s take on inclusivity for newcomers and the often-protective industry culture [00:20:01] 

Trust, Transparency, and Giving Podcasters Control:  Mathew and Miguel discuss the importance of letting hosts control their show profiles and data on platforms like PodcastDB [00:20:01] 

Future Features for Podcasters: Planned opt-out, show-claiming, and more accurate control of your show’s data [00:25:07] 

Miguel’s Podcast Tech & Must-Listen Shows: Miguel’s wishlist for a new mic, and his favorite podcasts [00:26:55] 

Mentioned Links & Resources

• PodcastDB: https://podcastdb.io 
• Contact PodcastDB via email - Support: [email protected]
• Podcasting Tech: podcastingtech.com
• Follow PodcastDB on Social Media -