Two Types of Coaching: Hygiene vs Repair

In this episode, I explore two fundamental coaching approaches that impact your practice's financial stability. "Hygiene coaching" serves clients who view coaching as essential maintenance—like brushing and flossing for their thoughts and relationships. They renew consistently but relationships eventually end naturally. "Repair coaching" serves clients who reach out only during acute situations—positive breakthroughs or challenging crises.

The most sustainable practices blend both approaches, similar to dentistry. Dentists build predictable income through regular cleanings while accommodating emergency repairs. They reduce friction by scheduling next appointments while you're still in the chair.

For coaches who rely on practice income to support their families, predictability matters. We need financial stability to keep our attention where it belongs—on our clients, not on our bank accounts. The goal isn't just stable income, but creating an environment where you remain happy, healthy, and clear-headed for decades of service.

To discuss topics like this one, network with other coaches, and get support directly from me in running your practice, consider joining my Office Hours membership: https://officehourswithmark.com.