UFC on Paramount+ and Netflix’s Big Bet on Sports Streaming
About this episode
After signing last year’s historic 7-year deal, UFC 324 became Paramount+’s largest single streaming event, marking the platform’s biggest live event to date. It also represented the first UFC major event to move away from pay-per-view.
In this episode, StreamTime co-hosts Nick Meacham and Chris Stone dive into how Paramount+ should be feeling after their first UFC event, key takeaways from Netflix’s Q4 results, and YouTube’s groundbreaking partnership with the BBC.
Key Topics:
- Should Paramount be pleased with the numbers from their first UFC event?
- Did streaming perform well enough to justify UFC ending their pay-per-view model?
- Is it appropriate to credit live sports for Netflix's subscriber and ad-revenue growth?
- Does Netflix have a consumption problem? And why isn't sports solving it?
- Why is the BBC partnering with YouTube?
- Will other broadcasters follow the BBC's digital distribution strategy?
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