UK's Junk Food Crackdown Threatens Healthy Yogurts

On May 3rd, UK's labor government is pushing a junk food crackdown that could label fruit

yogurts as unhealthy even though they pack extra fiber and nutrients.

The issue?

Natural sugars from master pureed fruit.

Plain yogurt stays nutritious, but add fruit and it might get demonized like ultra-process

junk.

Meanwhile, yogurts flavored with artificial sweeteners dodged the rules entirely.

Manufacturers like Danone worry they'll have to scrap recipes or yank healthy products

from shelves.

This echoes earlier reports on tomatoes getting stripped from pasta sauces to avoid the

same fate.

Execs are fired up.

Martian Spencer CEO called the plant's nonsensical, saying it pushes swapping fruit

purees for fake sweeteners.

Mars, behind domial sauces, warns of unintended swaps to lower nutrient stuff.

Effected yogurts could even face a 9pm TV ad ban aimed at curbing kid obesity.

Three voices like Yo Valley and Nestle say it's counterintuitive treating natural yogurts

like candy.

Dairy UK's Dr. Judith Bryant fears it'll steer folks toward empty calorie options like

sugar-free sodas over real dairy.

Price is my climb from all the red tape too.

The government's updating a 20-year-old nutrient model to cut free sugars and boost fiber,

per health officials.

Still under consultation, so recipes and shells hang in the balance will come in since