英语新闻丨追花季带热文旅消费

Thousands of visitors flock to witness beauty of blossoms around the country

数千游客争睹全国花海盛景

Rising temperatures herald the season to chase flowers in China. Thousands of visitors from home and abroad descend on the nation's most picturesque spring landscapes to capture the beauty of the blossoms, boosting consumption in the process.

随着气温回升，中国迎来了赏花踏青的季节。成千上万的国内外游客纷纷涌向国内风景最美的春日景观，争相定格花朵盛放的美丽瞬间，这也带动了文旅消费热潮。

In mid-March, Yuantouzhu scenic area in Wuxi, Jiangsu province, entered "congestion mode". By 5 pm on March 14, the area had welcomed nearly 70,000 visitors, setting a record for this year's cherry blossom season, according to Shangyou News.

3月中旬，江苏省无锡市鼋头渚景区进入"拥堵模式"。据上游新闻报道，截至3月14日下午5时，该景区已接待游客近7万人次，创下今年樱花季的单日客流量纪录。

"I knew it would be crowded, but I just couldn't miss such beautiful cherry blossoms," said Zhang, a tourist from Nanjing, Jiangsu, as she navigated the sea of visitors trying to capture the perfect photo. "It's so hard to get pictures of the flowers without people in them, so I had to settle for photos with strangers included."

来自南京的游客张女士在人群中寻找最佳拍摄角度时说："我知道人会很多，但实在不想错过这么美的樱花。"她无奈地笑道："想拍一张没有路人入镜的照片太难了，最后只能凑合拍些带陌生人的照片。"

According to travel platform Qunar, the weekend of March 14 and 15 saw searches for flower viewing-related keywords increase more than 60 percent week-on-week.

据去哪儿旅行平台数据显示，3月14日至15日周末期间，"赏花"相关关键词的搜索量环比增长超过60%。

Traditional hot spots, including Hangzhou in Zhejiang province, Chengdu in Sichuan province, Wuhan in Hubei province, and Kunming and Dali in Yunnan province, continue to rank among the top 15 tourist destinations this season.

传统的热门赏花地依然稳居今春旅游目的地前15名，包括浙江杭州、四川成都、湖北武汉、云南昆明和大理等地。

In Beijing, magnolia and mountain peach trees are already blooming, painting the city with the first burst of spring colors. Mountain peach blossoms at the Summer Palace's west dike and Olympic Forest Park entered peak blooming season in mid-March. Early cherry blossoms at Yuyuantan Park can be seen now, with Qunar reporting a 50 percent year-on-year increase in flower-viewing searches in the capital. Hotels near Qianmen, the Temple of Heaven and Chaoyang Park — known for their photogenic flower spots — are witnessing brisk bookings.

在北京，玉兰和山桃已经吐蕊，为城市染上第一抹春色。颐和园西堤和奥林匹克森林公园的山桃花在3月中旬进入盛花期。玉渊潭公园的早樱也已开放，据去哪儿网数据，北京"赏花"搜索量同比增长50%。前门、天坛、朝阳公园附近因拥有绝佳的花景拍摄点，酒店预订量节节攀升。

Beijing resident Li Kai said that he took half a day off from work on Wednesday to enjoy the early cherry blossoms at Yuyuantan after seeing photos on social media.

北京市民李凯说，他在社交媒体上看到玉渊潭公园的樱花照片后，周三专门请了半天假去赏早樱。

"The blossoms looked so beautiful against the clear water and blue sky — my mood instantly lifted," he said.

"清澈的湖水和蓝天映衬下的樱花美不胜收——我的心情一下子就明媚起来了。"他说。

In Wuhan, early cherry blossoms have entered peak viewing season. Flight bookings to the city in March increased 12.5 percent year-on-year.

在武汉，早樱已进入最佳观赏期。3月飞往武汉的航班预订量同比增长12.5%。

China's spring scenery is also attracting foreigners. According to Qunar, in March, domestic flight bookings made with non-Chinese passports rose 21 percent year-on-year.

中国的春日美景也吸引着外国游客。根据去哪儿网数据，3月使用非中国护照预订国内航班的旅客数量同比增长21%。

Nyingchi in the Xizang autonomous region saw a 630 percent surge in foreign arrivals for its pink peach blossoms. Datong in Shanxi province, famous for apricot blossoms, recorded an increase of over 900 percent. Kashgar and Yining in the Xinjiang Uygur autonomous region saw foreign tourist numbers rise 500 percent and 350 percent, respectively.

西藏林芝的桃花吸引了大量外国游客，相关订单量激增630%；以杏花闻名的山西大同，外国游客数量增幅超过900%；新疆喀什和伊宁的外国游客数量则分别增长了500%和350%。

The spike in demand comes amid a sharp fall in airfares. Prices are lower by 30 to 70 percent on multiple routes compared with February. One-way flights from Beijing to Hangzhou, Wuxi or Wuhan are available for as little as 300 yuan ($44), making them even cheaper than high-speed train tickets.

旅游需求激增的同时，机票价格却大幅下降。多条航线的机票价格较2月下降了30%至70%。从北京飞往杭州、无锡或武汉的单程机票最低仅需300元（约合44美元），比高铁票还便宜。

Lyu Ning, dean of Beijing International Studies University's School of Tourism Sciences, said the focus of flower-viewing tours in 2026 is immersive experiences and scenario innovation.

北京第二外国语学院旅游科学学院院长吕宁表示，2026年赏花旅游的核心在于沉浸式体验与场景创新。

"There is a strong sense of immersion. There is a shift from superficial viewing to deep participation," she said.

她说："沉浸感显著增强，正在从浅层的观看式游览向深度的参与式体验转变。"

Lyu added that flower-viewing also creates a full consumption chain — transportation, accommodations, dining, experiences and shopping — transforming floral landscapes into an economic driver.

吕宁还补充说，赏花活动还能带动交通、住宿、餐饮、体验、购物等全链条消费，将"花海"转化为实实在在的经济动能。

herald /ˈherəld/预示；宣布  

magnolia /mæɡˈnoʊliə/玉兰  

brisk /brɪsk/兴旺的；轻快的  

airfare /ˈeə(r)fer/机票费用