Unwell Beverages Shutting Down | Raleigh News

Alex Cooper’s Unwell Beverages is shutting down after just two years, with Halloween-themed drinks as its final hurrah — despite Target already clearing shelves. Launched in 2025 as Unwell Hydration with Nestlé, the brand targeted women with hydration and energy drinks, positioning itself as a disruptor to male-dominated markets. Its high-profile debut at DealBook in December 2024 set the tone for an “unwell lifestyle” movement. Meanwhile, Alex’s broader Unwell media company just secured a $500M valuation — hinting that while the drinks line fades, her media empire is still on the rise. She’s also warned against online misinformation and spoken candidly about gender barriers in business, suggesting some criticism may be manufactured.

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