US Open Threads, Part 1: Tennis x High Fashion with Jessica Schiffer (Hard Court)

In Part 1 of our US Open Threads series, Anastasia is joined by journalist Jessica Schiffer (Hard Court) to explore how tennis and high fashion are becoming inseparable. From luxury house partnerships (Gucci/Sinner, LV/Alcaraz, Miu Miu/Coco, Burberry/Tommy) to Jack Draper’s brand shift, the rise of WAG-fronted campaigns, and jewelry deals, we break down what feels authentic—and what doesn’t. We also gush over Lorenzo Musetti’s Bottega era and take a victory lap for Venus Williams’s US Open looks (Khaite, Phillip Lim, Who Decides War) including her Althea Gibson nod and that iconic racquet bag. Plus: why the ATP is formalizing style with pre-Open styling suites, and what we want next for the WTA.

Part 2—our brand-by-brand Hits & Misses—is up next.

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Guest: Jessica Schiffer, founder of Hard Court, the weekly tennis style/business newsletter.

Watch the video version on YouTube to see the looks we reference.

Chapters

00:00 Intro

01:29 Who is Jessica Schiffer of Hard Court

06:00 Jack Drapers new Deal

07:31 Brand Partnerships and Player Identity

09:21 The Rise of WAGs in Tennis

12:43 Luxury Brands and Tennis Collaborations

19:57 Jewelry Trends in Tennis Fashion

24:31 The Allure of Lorenzo Musetti

28:31 Venus Williams: A Fashion Icon at the US Open

35:37 ATP's Fashion Marketing Initiative

40:19 WTA's Fashion Opportunities and Challenges

44:25 Outro

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Part 2 (Hits & Misses) drops next.

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