USDA Strengthens Organics Enforcement | World Tea Conference + Expo

HEAR THE HEADLINES – USDA National Organic Program Strengthens Enforcement | The revised NOP rules, published Jan. 19, expand certification requirements to brokers and traders at critical links in the organic supply chain. | World Tea Expo announced its lineup of Speakers | Early discount deadline is Jan. 31 | Kenya Tea Production Falls to Five-Year Low

| NEWSMAKER – Elyse Petersen, Founder, and CEO of Tealet in Las Vegas, Nev.

| FEATURE INTRO – “Peace Elyse” Petersen has spent her days live streaming about her life in tea for the past two years on POCOCHA, a novel, non-commercial Japanese marketing app.

Marketing Tea Livestream – Elyse Petersen is an empathetic storyteller whose knowledge of tea preparation and teaware stands out on the Pococha live streaming platform in the USA, where she is one of the platform’s top broadcasters.

Live streaming has proven to be an effective and profitable way to sell products, especially in China, where two-thirds of consumers have reported buying products via live stream in the past year. The market for livestream shopping has grown rapidly, from $3 billion in transactions in 2017 to more than $171 billion in five years. US transactions via live streaming will be expected to reach $56 billion in 2023. The global market for live-streaming services is valued at $1.03 billion. McKinsey Digital predicts that by 2026, up to 20% of all eCommerce sales will be done via live stream, indicating that live streaming is not just a temporary trend but a long-term shift in how people shop online.

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