Using your Podcast as Supplemental Content in your Business

I have been working closely with clients on repurposing their podcast content. I think it's such an underutilized strategy. By repurposing our episodes, we can simultaneously build trust and a relationship built on value, while also not wasting our time. This week, episode 51 of Listeners to Leads is about how to repurpose your podcast content for your business! 

In this episode of Listeners to Leads, I’m sharing the importance of building connections through the power of giving and actionable steps you can take right now to spend less time working and more time producing content that matters in more areas in your business than just the listening app. 

I also chat about the following: 

• How to utilize your podcast episodes for potential clients, or clients who cannot yet afford your services, to create rapport and not spend time where you don’t need to.
• What a Free Content Roundup is, and why I am developing this for my own website to better serve potential clients.
• How I, as well as past podcast guests, use podcast episodes to supplement coaching clients and how to get the most out of your 1-hour sessions.
• Why you should lead with giving in all connections and conversations, and the power of helping potential clients before they can afford you.

Today we dissected four big ways to repurpose your content to save you time, energy, and cash money dollars.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Links Mentioned: 

Episode 1: 10 Ways to Grow Your Audience 

Episode 14: Repurposing your content

Proud member of the Feminist Podcasters Collective.