VRS614: Marketing Shifts, AI in Search, and the Future of Vacation Rental Websites with Conrad O'Connell

In this insightful conversation, I welcome back digital marketing expert Conrad O'Connell, founder of BuildUp Bookings, to talk about the dramatic shifts in how people are finding, booking, and experiencing vacation rentals.

It's been nearly a decade since our first conversation, and we've both been on quite the journey -personally and professionally. Conrad shares what's changed (including growing his family and his business) and what's stayed consistent in the ever-evolving digital landscape.

We talk about how Google's AI-powered search is impacting SEO, how paid ads are gaining traction again, and what content strategies still work in 2025. If you've ever felt confused about where to put your marketing dollars - or how to write content that still gets found - this episode is packed with clarity.

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Are you listening to this podcast on the move? Get to the show notes here:
https://www.vacationrentalformula.com/VRS614