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businessAug 5, 202626:03pending

We'll do it live

REWORK

About this episode

Showing off your product in real time, with real customers, changes everything. In this episode, Jason Fried and David Heinemeier Hansson walk through why 37signals has been hosting live demos and Q&A sessions since the Basecamp 5 launch, what makes the format work, and why being accessible and unafraid of your customers is underrated.

Key Takeaways

  • 00:10 – How (and why) 37signals is embracing live sessions with customers
  • 07:47 – Why showing beats telling when it comes to your own product
  • 13:47 – Being open about what you don't know
  • 16:16 – Showing work in progress without fear
  • 17:42 – Learning to show off what you built with confidence
  • 19:56 – People choose who they do business with

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We'll do it live

REWORK

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