Website Designer Playbook: Less Chaos - More Cash

If your web design business feels like controlled chaos with too many projects and too few profits — this episode is for you.

Welcome to another episode of Websites Made Simple with me, Holly Christie!

In this episode, I’m sharing how I raised my prices without scaring clients off, simplified my systems, and built a smoother, more sustainable design business.

You’ll also hear how I created a simple Website User Manual that completely changed my client handovers — turning them into a premium experience and cutting out all those “can you just…” support messages.

I talk about Lily Atwell-Rowan, who’s brilliant at helping creatives untangle their processes and onboard team members with ease, and Mike Fox, host of The Lone Wolf Unleashed Podcast, who’s doing clever things with AI to streamline systems and workflows.

And finally, I’ll walk you through how my Phoenix Programme mentoring track helps website designers scale with less chaos and more cash.

This is my playbook for any website designer who wants fewer headaches, higher rates, and a business that runs on your terms.

In this episode, you’ll learn:

1. How to tell when it’s time to level up your web design business
2. Why pricing for value attracts better clients
3. How a Website User Manual can save you hours of support
4. What I learned from Lily Atwell-Rowan and Mike Fox about smart systems
5. How the Phoenix Program helps you scale with less chaos and more cash

Skip to the good bits:

00:00 "Leveling Up in Web Design"

05:00 Web Design: Start and Improve

08:21 Streamline Website Maintenance Efforts

10:58 Website Maintenance and SEO Guide

13:53 Shared Values in White Labeling

20:22 Streamlining Projects and Systems

21:29 Scaling Strategies: Pricing & Processes

Mentioned in this episode:

Join my Sparks Group Mentoring Programme